Danziger invites you to enjoy a SCOOP moment at IPM Essen, January 28-31, 2020, in Essen, Germany, to discover the new and promising Petunia series for 2021.
The new petunia series, SCOOP, will be at the center of the Danziger booth design with a retail inspiration for the new flowers. This global horticultural company has always stressed the importance of a good storytelling in this industry, with the SCOOP series already a great interest to both growers and retailers alike.
Danziger deputy chief executive officer Ori Danziger states, “At Danziger we see the importance of having the best genetics. We also look ahead at the value chain and continue to inspire our growers with different retail ideas and concepts. Danziger invest great effort trying to solve the different growers’ needs.”
GYP Wall using XLence Variety
Danziger will also present cut-flower assortment with an amazing GYP wall that was specially designed for the event, featuring one of its market best sellers, the XLence GYP variety – a variety that is full of extremely large perfectly ball-shaped beautiful flowers.
The Scabiosa SCOOP will also catch the eye of all visitors, with beautiful unique colors and trendy flowers – definitely a florist favorite.
November Fest Raffle Draw
Another attraction to the Danziger booth is the opportunity to enter the raffle draw to win a trip to Danziger’s home base in Israel in November 2020. At this flagship event, you can enjoy both a professional visit to the Danziger R&D center along with a sneak peek at some of the new plants being bred for the future.
‘Young Plant Category’ Finalists at IGOTY Awards
Danziger is delighted and proud to have reached the final of the International Grower of the Year Awards, which will be held during the IPM Essen event. Their production site in Nueva-Santa Rosa, Guatemala is the focal point for their presence in the Young Plant Category for North America market.
The production site in Nueva-Santa Rosa Guatemala is a state-of-the-art facility, which provides a steady supply of clean, high-quality vegetative materials for the North American market. This operation produces unrooted cuttings, and young annual and perennial plants for customers and partners around the world.
Commenting further, Danziger says, “Danziger production sites are strategic assets, and by leading in production quality assurance, planning and being at the edge of technology, we ensure that we maintain a competitive advantage and provide the best service we can for our customers.”
Visitors to the event are cordially invited to the Danziger booth (Hall 2, Booth D40) both during the event and to the Happy Hour on Wednesday, January 29 from 5.30PM.
About Danziger
Danziger, a global leading breeder of bedding plants and cut flowers, holds hundreds of patents and breeder’s rights and offers over 600 different plant varieties, sold in more than 65 countries. The company’s R&D department is one of the largest in the field, and it operates advanced production sites on three continents. Danziger markets its varieties to approximately 1,000 customers and holds more than 200 license agreements with nurseries worldwide. For further information, visit www.danzigeronline.com.
Travis Rigby is a publisher and entrepreneur focused on growing the floral industry through media, data, and product innovation. With a journalism background from the University of Utah, he founded and led PosterGarden.com for 27 years before transitioning into floral publishing. Today, Travis is the publisher of Florists’ Review, one of the industry’s most historic and influential titles, which he relaunched in 2026 with a focus on rebuilding its audience and transforming it into a modern data-driven platform for advertisers and readers alike. At Florists' Review Media, he oversees a portfolio of floral brands including Florists’ Review, SuperFloral, Canadian Florist, Flora (UK), Australian Florist, and LivingFlowers.com.
