fbpx
Advertisement

Florist Miriklis-Pavlou behind Melbourne’s Urban Blooms project

Florist Miriklis-Pavlou behind Melbourne’s Urban Blooms project

What better way to celebrate a reawakening than with flowers. Capturing the spirit of Melbourne after months of lockdown is the huge floral display that Cherrie Miriklis-Pavlou of Flowers Vasette installed over the grand archway at the entrance of the iconic Flinders Street Station last Saturday.

The Flinders Street installation falls under the Urban Blooms project that is part of the $100 million Melbourne City Recovery Fund delivered by the City of Melbourne and the Victorian State.

Urban Bloom, which was conceived by Melbourne flower merchant Elizabeth Ricci, is set to run until November 27. Eighteen florists in the city have given the Urban Bloom treatment to other key sites including North Melbourne’s Post Office, Hosier Lane, Chinatown, the Regent Theatre, the Rialto, the Arts Centre, Docklands, Crossley Street and the Old Treasury Building. All are adorned with flowers and foliage from growers in Victoria.

For Ms Miriklis-Pavlou, the founder and creative director of Flowers Vasette, the Flinders Street Arch is the largest of the Urban Bloom projects and it is also the largest installation that the Fitzroy-based company has undertaken in its 30-year history.

“We have named it the Arch of Resilience in tribute to the flower growers who faced the drought, the fires and also COVID-19,” Ms Miriklis-Pavlou told Neos Kosmos . “It is also a celebration of our 30 years in the business.”

She said the flower industry had suffered greatly because of COVID-19. When the lockdown took place (in April), the demand for flowers came to a halt.

“The growers had nowhere to sell their product. We tried to push their product through our website. The public does not understand what it takes to get the flowers to the table. Growers work very hard and get up early to get the flowers to the market and with COVID-19 the growers had nowhere to sell their product.”

READ MORE: Global adviser, director and advocate named Kastellorizian of the Year 2019

During lockdown, Flowers Vasette itself had to shift to selling vegetable hampers to ride the COVID-19 storm.

“It went well at the time. We sold fresh vegetable and food hampers because people needed food on the table not flowers. Many would not go to the supermarkets. We sold up to 100 hampers a day,” said Ms Miriklis-Pavlou.

Even as the city endured two bouts of lockdown, the florists were already looking at ways to celebrate the re-opening of the city. The problem was not knowing when the lockdown would come to an end.

“We had just two weeks before Urban Bloom went ahead,” said Ms Miriklis-Pavlou. Once the design was in place, her team working, was given just three nights to complete the arch over Flinders Street Station.

“Because it is Flinders Street station (the busiest in Melbourne) we had to work between midnight and 5am to set it up. It took a team of 15 people and I am grateful for the help of (construction firm) Showtech in setting up the installation.”The Flowers Vasette installation over the arch features 500 stems that include Callistemon, Eucalyptus […]

About The Author

Subscribe
MELROSE

Categories

creative candles

florists' review

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Your information is safe with us! We do not sell or trade our customer’s data with third parties.