Maximizing the ROI on storefront location can be a make or break for florists. Join this lively one-hour webinar and find out how to use long shelf-life products – such as gifts and home décor – to increase your profit margins. A panel of experts will address: where and how to source this product and sales tips as well as techniques for cross-merchandising with your floral inventory. Jules Lewis Gibson, president & creative director of Florists Review will lead the discussion. Panelists will include Jeremy Bauer and Jason Clifton with Frenchie’s Floral Studio and Caroline Woods with Accent Decor.