One of Derby’s best known florists to relocate after 55 years
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A businesswoman has upped sticks and relocated her flower stall after almost three decades of trading from Derby Market Hall .
Lorna-Eliza Franklin, owner of the family-run florists Flowers by Joy, said the move signalled a "new season" in her business.
Flowers By Joy was originally set up by Mrs Franklin’s mother, Joy, and held a well-known position in the Market Hall for 55 years.
After taking on the family business for most of her life, Mrs Franklin said it was time to move away and find a place of her own.
Mrs Franklin said: "From toddler to granny, I’ve spent 35 years right in the heart of Derby Market Hall, so you might say I have been there since as long as I can remember.
"I’ve grown up in the Market Hall, my children have been babies underneath the counter, they have all grown up there with me, they have been there before and after school.
"It is sad, we have shared some marvellous memories, but this new venture does mean sadness at leaving some dear friends and colleagues behind.
"I shall certainly miss all those who have shared laughter and banter as I ran Flowers By Joy for such a big chapter of my life."
Mrs Franklin’s new venture is a floral boutique in Duffield, called Eliza’s Flower Emporium. Lorna Franklin, 55, owner of the former florists Flowers By Joy (Image: Lorna Franklin) The 54-year-old said customers can expect "the same cheeky smile" and the "same banter" as they would have received in the old store, as well as a host of "amazing" flowers and plants.
She said: "This was an opportunity to create something special, a place with my own front door key, I feel liberated that I have finally plucked up the courage.
"The pandemic has made a huge difference to how we have all had to think about serving our clients, supplying our loyal customers and those who want high quality, great value plants, gifts & bouquets too and I couldn’t stay away any longer. Sign up to our What’s On newsletter Here at Derbyshire Live, we’ve launched our what’s on newsletter, which will bring the latest virtual event information, food and drink updates and retail news to your inbox.With our What’s On newsletter, you will get a weekly email every Thursday evening, rounding up the latest entertainment, leisure and shopping news in our county.To sign up, all you have to do is enter your email address into the "sign up to FREE alerts" box at the top of this article."Starting this exciting new venture has been a natural choice at a time when many will be coming out of lockdown and looking for new ways to […]