Alexandria, Virginia, September 22, 2020 – The floral community came together and gave to grow the industry through these uncertain times. The American Floral Endowment raised over $80,000 through sponsorships, registrations, and donations which will help fund scholarships, internships, grants, and other industry programs.
Due to the event being unconventionally held fully virtually, AFE was able to net bring in more support for the floral industry than ever before during times when research and development are especially needed to adapt to the new normal. It may have been virtual, but it still brought the community together through some fun mask photos. We thank our sponsors and supporters for making this such a successful event!
We will be announcing the winner of our photo contest with Rio Roses on October 1st! The virtual event included a fun and creative mask design contest sponsored by Rio Roses, where the winner will receive a monthly arrangement of roses for an entire year! We collected and shared over 90 photo submissions over the duration of the event through our social media:
From at-home game and date nights to beach and fishing trips, the mask-erade spanned across the US encouraging attendees to have a nice dinner or day out wherever they prefer while personalizing their own mask look.
About the Virtual Mask-erade Dinner
The American Floral Endowment has been serving the floral industry for 59 years with 44 years of our annual fundraising dinner and they want to continue the streak. This annual dinner is an important and vital fundraising event that helps offset administrative expenses so that more of AFE’s contributions can be used to fund research and programs to help grow the industry. The Endowment is currently funding 12 research projects and 29 annual scholarships totaling over $800,000 000 in research initiatives, educational grants, scholarships, and internships.
About Rio Roses
For the past three decades, the privately-owned Equiflor has been a leading fresh flower grower and distributor in the region. They hand grow and carefully nurture each plant to provide the highest quality flowers every time. What started as a family business in 1986 has flourished into a household name, with the nationally branded, fresh-cut “Rio Roses” distributed via a network of flower wholesalers across the US and Canada. From a state-of-the-art distribution center near Miami International Airport, the growth, importation, distribution, and marketing of roses, carnations, and specialty flowers are carefully managed from the major growing regions of the world.
⚠️ OPPORTUNITY ALERT ⚠️ Enter FR’s Show Your Pride Contest
🏳️🌈 Pride & allyship are braided into the DNA of the floral industry 🫂 Celebrate our community & the amazing people who support it with a chance to show your PRIDE in our latest contest.
To get your creativity flowing we are sharing 10 pride themed arrangements today. Tag the tag in each image to learn more about the floral artists who created them 💐
(All featured florists are encouraged to enter too *nudge *nudge)
Send us your entry using the 🔗 on our website/in stories
Please submit your best pride themed florals for a chance to be published in Florists’ Review’s June 2023 Issue and have your work featured across all of our social media platforms. This can be work you have done in the past or create something new. We are excited to see and share your beautiful designs to celebrate Pride month this June.
Introducing Best in Blooms semifinalist @southerncharmwreaths 💐 In our March issue we celebrate this beautiful design created using permanent ingredients and shabby chic lantern generously provided by @melroseintl
"The inspiration for this design was a focal piece for mom to display on her vintage buffet. Once I saw the spacious lantern provided, I knew I wanted to create a cascading floral arrangement from inside the lantern out. I chose not to use the glass inserts provided because I wanted the arrangement to flow through the lantern from back to front..."
To learn more about this BEAUTIFUL design and the creative process of making it please read the latest issue of Florists` Review Magazine available NOW #permanentflowers #fauxflowers #silkflowers...
RIP 🥀It is with deep sadness we mourn the loss of a rising star in the floral community Kathryn Hinish. Today we are featuring the work of NYC`s very own @__flowerwitch in honor of her beautiful legacy and the many friends she supported in her floral journey _______________
Published by Centre Daily Times on Mar. 18, 2023.
Kathryn Jane Hinish March 16, 2023 New York City, New York - Kathryn Jane Hinish, also known as FlowerWitch, 31, originally of Reedsville, passed away on March 16, 2023 in New York City after a brief illness.
Kate was the daughter of father Joseph Hinish and stepmother Tracy Hinish and mother Ellie Sievers and stepfather Mark Sievers. In addition to her parents Kate is survived by her maternal grandmother Patricia McKnight, sister Carly Vance (Dave) and nephew Jackson, step siblings Kaylee Keller and Chad Sievers. Kate was preceded in death by grandparents Joseph and Janie Hinish and Jack McKnight, as well as cousins Zack and Conner Hinish.
Kate graduated in 2010 from Indian Valley High School and then attended Penn State University earning a degree in economics. After graduating Kate fulfilled a lifelong dream of living in New York City working as a floral designer.
Kate would light up any room and was known best for her karaoke skills and comedic banter. Kate enjoyed spending time with family, traveling, music and, animals, including her cat Lima Bean. A Celebration of Life will also be planned for early summer.
In lieu of flowers please make a donation in Kate`s name to your favorite animal shelter or the Zack Hinish Foundation.
Today we`re unboxing the latest from Ball SB gypsophila "polar bear" & "alba"
These exciting varieties are available at a flower wholesaler near you . . . . . #gypsophila #babysbreath #babysbreathbouquet #babysbreathwedding #whiteflowers #delicateflowers #ballsb #ballcutflowers #newflowers #wholesaleflowers #flowerwholesale #floristsupplies...
👀 Take a look at this luscious tropical porch installation by today`s featured florist is @transplantsfloral 🌱 check them out to see more and fuel your inspiration . . . . . #florist #floralinstallation #doordecor #porchdecor #bluestairs #southernweddings #tropicalbeauty #anthurium #monstera #floraldecor...
What better way could there be to celebrate International Women`s day than with flowers!
Today we would like to introduce you to #bestinblooms semi finalist @arakssa who created this beautiful lantern floral installation using materials from our sponsors at #melroseinternational
When speaking to her inspiration behind this mothers-day themed design Araks shared this: "A Mother’s love is a permanent reflection on your life. The person who loves you no matter