fbpx
Advertisement

Santa Rosa florist closing after a heritage that goes back more than 100 years

Santa Rosa florist closing after a heritage that goes back more than 100 years

With roots going back more than 100 years, Santa Rosa’s Grohe Florists will close Wednesday as the owners retire from a business that’s helped generations of local residents spread good cheer, celebrate romance and comfort the sick or grieving. Brent and Loralie Wilson, who bought the store at 1313 McDonald Ave. in 1988, witnessed significant changes over the decades, from the advent of national brokers such as 1-800-Flowers to the influx of grocery stores encroaching heavily into the business. They also managed trends through the years with the ever-popular roses and dahlias and the more waning carnations and chrysanthemums. Still, the couple had a healthy clientele and the business was profitable. It won the Best of Sonoma County award sponsored by The Press Democrat seven out of the past eight years. “There are still loyal customers and they like to go to florists,” said Brent Wilson, 76. “They’re for those who are getting a real customized, on-site attention for centerpieces and that sort of thing … It’s just a more personal touch.” The couple decided to put their business up for sale because their daughter did not want to operate the business, Wilson said. They had found a buyer for the business and the land, but that person backed out of the deal. The two ended up selling the land to another buyer. They have not been able to find someone to purchase the business, so they are selling all the supplies and equipment —including all the remaining vases — as they prepare to clean out the space by year’s end. At one time, Grohe had four stores around Sonoma County. They closed their Rohnert Park location earlier this year. “We reached out to the other florists in town,” said Wilson, who added that there are fewer than 10 […]

About The Author

Subscribe
MELROSE

Categories

creative candles
door dash

florists' review

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Your information is safe with us! We do not sell or trade our customer’s data with third parties.