“She wore flowers in her hair and carried magic secrets in her eyes.”

– Arundhati Roy, author of The God of Small Things

My earliest memory of wearing flowers was when I was growing up on our farm in Idaho. I remember walking into our large yard and the breeze of early spring blowing in my hair, and I remember picking dandelions and pushing their stems through buttonholes in my jacket. Something instinctive in my young mind told me that wearing flowers made me feel special.

Later, being too young to assist carrying the casket, I remember being an honorary pallbearer at my grand-mother’s funeral. A white rose was pinned to my jacket lapel, and I knew it marked me as someone special to my grand-mother, and it meant the world to me to be that person for her. Later, at weddings and proms, I came to know the celebratory nature of wearing flowers, and socially, I see the significance of what it means to wear flowers as a sign of your love of nature and all things natural.

In this issue, our team explores what it means to wear flowers, from items like corsages, necklaces and boutonnières to full-on artistic expressions of fashion through floral couture and stunning floral gowns. There’s no question that wearing flowers makes us feel special, and in this issue, we explore the amazing floral artistry of designers who are creating cutting-edge floral wearables.

Not only does this issue explore the wonderful idea of wearing flowers but it also shares the joy and creativity of those who get to create these wonderful designs. I hope this issue inspires you and your business in the creative expression of wearable flowers!

travis@floristsreview.com

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