“The greatest danger in times of turbulence is not the turbulence – it is to act with yesterday’s logic” 

The funeral industry is changing – in every way imaginable – and with it, the ways in which people honor, memorialize and celebrate the lives of lost loved ones. The floral industry is witnessing and experiencing the effects of this evolution in the funeral industry, and for some floral retailers, these changes have resulted in a loss of business. Others, though, have embraced the changes and created new opportunities for flower sales – and that is possible to do. In times of sorrow and loss, flowers are important: They provide beauty and a sense of comfort to all types of services, from traditional funerals to modern celebrations of life. But we have to communicate that value to consumers – and, in some cases, to the funeral industry. We must make flowers relevant to modern consumers’ new attitudes and traditions regarding ways of remembering, celebrating and memorializing lives lived. One way we can do that – and one that we, as florists, are uniquely positioned to do – is to customize floral designs to reflect the personalities and interests of the deceased. To help spark your creativity, we invited FR readers across North America to share the types of sympathy designs their clients are asking for. We hope you get some great ideas and inspiration to reinvigorate your sympathy business and/or move it forward into the next decade, as more change is sure to come our way. Be sure to check out floristsreview.com and your digital edition for more designs!

Greg Lum, AIFD, EMC Flowers Indeed! San Francisco, Calif.

Jodi Staska Floral Designs by Jodi Owatonna, Minn. Created for the florist’s friend who taught her to play guitar

Gillian Caesar, AIFD Flowers by G Tacarigua, Trinidad and Tobago Created for an avid cyclist

Amanda Hammond, CF Harmons West Jordan, Utah For a young boy who loved the Ninja Turtles

Jeri Wingfi eld Bowl & Bloom Macomb, Mich.

Carey Howe Carey’s Cassville Florist Cassville, Mo. Designed for an avid male gardener

Grace Andrade Daly City, Calif. Designed for a lady whose favorite color was purple

Dana Smyl St. Plain, Alta. Canada Incorporating a young ballet student’s slippers

Jeff rey Edwards Angelic Flowers Winter Haven, Fla. For a lover of peach roses whose family wanted extravagant

Barb Hogeland Lilac & Lace Floral Designs Innisfail, Alta. Canada Designed for a man who loved the outdoors

Karen Devoe Designs by Dottie’s Daughter Wallingford, Conn. Superman – for a man who fought cancer twice

Fawn Mueller Inspired by Nature Wausau, Wis.

Kimberly Woertendyke-Alvarez, AIFD A Secret Garden Florist Clovis, Calif. Client requested a floral replica of the deceased’s beloved dog

Rick Niznik Mulberry & Fern Endwell, N.Y. Client requested greens and whites, a hint of spring, and tropical flowers

Steve Bader Haute Haus Luxury Events & Fine Floral Glendale, Ariz. Designed for a young police offi cer who was killed in the line of duty

Carole Charbonneau Flower Towne Sudbury, Ont. Canada

Carole Charbonneau Flower Towne Sudbury, Ont. Canada

Kimberly Fix Kimberly’s Blooms & Gift Boutique Fairview, Alta. Canada Customer requested a life-size fi sh made of flowers

Poppy Parsons, AIFD, CAFA Smart Flowers Swift Current, Sask. Canada A garden on the altar for the florist’s grandmother, who was a gardener

Laurie Shultis, CFD Spencer Floral Spencer, W.Va. Client requested out of the ordinary and grand for a carpenter

Wendy Ryckman WR Designs – the flower co. Fergus, Ont. Canada Garden inspiration featuring the favorite colors of the deceased