The International Floral Industry
FR’s exclusive look at the journey of a cut flower from lab to farm to florist—and how the...
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2022 Great Lakes Floral & Event Expo Inspires Attendees
Amazing design programs, cutting edge business sessions, and in person networking were just a few...
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Study Finds That Age Plays A Major Role In Flower Purchases
A recent consumer study from University of Georgia researchers finds that not all gift givers want...
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Education is Helping Keep the Floral Industry Strong
Embracing the intersection of art and horticulture, the Benz School of Floral Design is developing...
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WF&FSA Launches the Flower Movement
The Wholesale Florist & Florist Supplier Association (WF&FSA) introduced a new initiative...
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