“The American Floral Trends Forecast”
As you turn your attention to holiday planning and preparation, Florists’ Review is pleased to present the “The American Floral Trends Forecast 2018- 2019: Holiday Interpretations.” Now is the time to anticipate how you and your business can play an integral and profitable role in your clienteles’ corporate, personal and professional Christmastime décor and gift narratives.
Our focus on each of the four trend’s distinctive attributes – key elements, color palette, and flowers and foliage – will help you visualize interpretations of the trends for the holidays. We showcase holiday applications for the “Hanami,” “Crescendo,” “Kaleidoscope” and “Wildroot” trends, with the goal of stimulating your creativity in not only floral design but also merchandising and marketing.
With an eye on botanicals, ribbons, textures, finishes and more for this holiday, J. Keith White, AIFD, creative director of “The American Floral Trends Forecast,” and his team of renowned floral trend consultants have curated floral designs and vignettes from Laura Dowling, Charlie Groppetti, AIFD, and John Reagan, Ph.D., for this holiday applications addendum.
J. Keith White, AIFD
We owe a tremendous thanks to our corporate sponsors whose funding brought this trends forecast to fruition.
“Hanami” stems from the Japanese cultural practice of appreciating the transient beauty of flowers. This appreciation takes on new significance with holiday compositions, especially for customers wanting to communicate sophistication and elegance.
As a distinctly luxurious trend, the “Hanami” aesthetic is awash in rich color combinations dominated by red-based hues and marked by significant use of dramatic textures, metallic finishes and exquisite embellishments.
The hues in the holiday applications of “Hanami” are a collection of red, maroon and green that offer contrast and balance to the supporting hues of coral, fuchsia and teal. Key elements for holiday applications of this trend include high-end ribbons, luxurious textures and golden metallic finishes.
Design Master Colors
|Peony 550 (CMYK: 28, 100, 48, 13) / Carnation Red 716 (CMYK: 0, 100, 80, 20)|
|Hunter Green 760 (CMYK: 93, 0, 82, 52) / Maroon 712 (CMYK: 57, 100, 67, 27)|
|Coral 777 (CMYK: 0, 56, 42, 0) / Pacific Blue 690 (CMYK: 100, 30, 34, 2)|
Satin And Silk Ribbons, Metallic-luster Embellishments, Champagne And Gold Finishes, Jewel-tone Accents
Garden roses (Rosa spp.), Double tulips (Tulipa hybrids), Red poinsettias, (Euphorbia pulcherrima), Winterberries (Ilex verticillata)
Crab apples (Malus spp.), Pomegranates (Punica granatum), English holly (Ilex aquifolium), Laurel / Sweet-bay leaves, (Laurus noblis)
A gardener’s symphony of aromatic and just-gathered florals awaken the soul and holiday spirit, exuding soft and subdued hues and textures with the capacity to reach higher notes. As Christmas through a gardener’s eyes will include the colors of beloved spring blossoms, the hues transform into a modern “Crescendo” Christmas story when combined with branches and layerings of frost, ice and other wintry finishes.
While this trend garners the softer side of holiday optics due to its color palette, botanicals and key elements, it is no less powerful in creating statement pieces for the holidays. Element choices are to “Crescendo” what ribbon is to a gift package: elegant finishing touches.
Design Master Colors
|Blush 781 (CMYK: 0, 12, 5, 0) / Hyacinth 762 (CMYK: 33, 35, 0, 0)|
|Basil 676 (CMYK: 40, 0, 86, 43) / Robin’s Egg 792 (CMYK: 44, 0, 18, 0)|
|Raspberry 766 (CMYK: 0, 98, 0, 5) / Beach 559 (CMYK: 2, 3, 13, 0)|
Shimmer-finish Ribbons, Rose Gold Ornaments And Accents, Antique Gold Embellishments, Watercolor-hued Accents
Roses (Rosa spp.)
Novelty amaryllises (Hippeastrum spp.) Hortensias (Hydrangea macrophylla) Tulips (Tulipa hybrids)
Pink poinsettias (Euphorbia pulcherrima) Bishop’s weed / Queen Anne’s Lace (Ammi majus)
Throatwort (Trachelium caeruleum) Bull-bay leaves (Magnolia grandiflora) Rose hips (Rosa rugosa)
Roses (Rosa spp.) Novelty amaryllises (Hippeastrum spp.) Hortensias (Hydrangea macrophylla) Tulips (Tulipa hybrids) Pink poinsettias (Euphorbia pulcherrima) Bishop’s weed / Queen Anne’s Lace (Ammi majus) Throatwort (Trachelium caeruleum) Bull-bay leaves (Magnolia grandiflora) Rose hips (Rosa rugosa)
Artistic Cues Updated Motifs, Geometric-pattern Ribbons, Stained-glass Embellishments
Moth orchids (Phalaenopsis spp.), Glory lilies / Flame lilies, (Gloriosa rothschildiana, G. superba), St. John’s wort (Hypericum spp.), Grapes (Vitis spp.), Plums (Prunus spp.), Kumquats (Citrus / Fortunella japonica), Tangerines (Citrus reticulata), English holly (Ilex aquifolium)
This trend’s bright and playful use of vivid color, key elements, movement and pattern-play invite creative boundary-pushing designs ranging from eclectic to electric. “Kaleidoscope” embodies the child in all of us; it represents fun and joyful sentiments. In addition to its overtly cheerful color palette, this trend’s hallmarks of textural tenacity and cosmopolitan vibe create new holiday design possibilities. Flowers, foliages, fruits and branches, previously unassociated with holiday expressions, become viable design considerations.
“Kaleidoscope”-infused floral compositions comprise single and dual color combinations as well as a bold and unapologetic use of bright and nontraditional Christmastime flowers and foliage. The elements to employ for this trend inspiration are artistic, retro and geometric.
Design Master Colors
|Lake 556 (CMYK: 100, 50, 10, 62) / Sprout 554 (CMYK: 41, 9, 100, 3)|
|Spring Green 753 (CMYK: 70, 4, 90, 0) / Teal Blue 742 (CMYK: 100, 12, 27, 24)|
|Fuchsia 786 (CMYK: 22, 95, 0, 0) / Tangerine 776 (CMYK: 0, 78, 80, 0)|
This trend’s blending of gray-toned hues with lighter and brighter colors, either of which can be dominant, offers the versatility to create both warm and cool compositions.
Design Master Colors
|Lavender 708 (CMYK: 29, 54, 0, 0) / Gray Flannel 798 (CMYK: 13, 4, 4, 57)|
|Mist 555 (CMYK: 25, 10, 16, 0) / Radish 551 (CMYK: 30, 100, 80, 8)|
|Salmon 552 (CMYK: 6, 82, 69, 9) / Light Ochre 553 (CMYK: 13, 19, 68, 0)|
Textural Ribbons, Antique Metals, Raw Fabrics, Gray-toned Accents
King proteas (Protea cynaroides), Cone bush (Leucadendron spp.), Orange poinsettias, (Euphorbia pulcherrima), Pears (Pyrus pyrifolia), Ghost peppers (Bhut jolokia), English ivy (Hedera helix), Port Oxford cedar, (Chamaecyparis lawsoniana), Pine (Pinus spp.)
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