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Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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Highs, lows and a new perspective

Highs, lows and a new perspective

Steve and Susan Dalton, shown here with their grandsons, Lincoln and Bowen, have been in business for over 30 years. Steve and Susan Dalton have seen a thing or two after more than three decades in business.The couple opened their flower shop in Altavista in 1986....

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