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so does hope.”
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7 Effective Ways to Use Video in Email Marketing
Integrating video into all forms of social marketing creates better content and interest. Merging such powerful marketing tools as video and email significantly contributes to the open and click rate and, consequently, ensures a boost in sales. Full Article Below...
Tropical Plant International Expo 2022 Attracts Thousands for Tampa Debut
The 2022 Tropical Plant International Expo (TPIE) took place live and in person in Tampa in late January. Nearly 6,000 attendees from across 46 U.S. states and 30 countries took to the trade show floor for this year’s show. Full Article Below Source Tropical Plant...
Bloom Together WFFSA After Party: A Collaborative Floral Industry Event
Sahid Nahim of New Bloom Solutions (NBS) and David Kaplan of Above All Flowers (AAF) have partnered with several floral industry experts to bring the industry together and highlight the importance of collaboration. The second annual Bloom Together Brewery WFFSA After...
Flower Necklace
Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares her technique for creating her bespoke flower necklaces. Floral design, photos and text by Ana Isabel Vivas “I have a passion for floral...
Ikebana
The centuries-old art of ikebana combines flowers and other materials into arrangements that express a relationship to the surrounding space and such aesthetic elements as the seasons. Ikebana aims to bring out the inner qualities of flowers and other live materials...
Study Finds That Age Plays A Major Role In Flower Purchases
A recent consumer study from University of Georgia researchers finds that not all gift givers want the same things when it comes to botanical purchases. Surveying more than 8,000 consumers across the U.S., the study found that not all consumers are created equal. For...
Perform a Valentine’s Day Postmortem for Future Success
Congratulations, you’ve made it through another hectic Valentine’s Day! First things first: embrace self-care. You and your staff have put in seriously long hours for the past few weeks preparing for the big event. Praise your team for their dedication and encourage...
In Season: Amaryllis
By Nita Robertson, AIFD, CFD Botanical/Scientific Name: Hippeastrum spp. Common Names: Amaryllis, Barbados lily Plant Family: Amaryllidaceae/Amaryllis Amaryllis (Hippeastrum) is a stunning bulbous plant. In the flower industry, it is sold...
Violet – The Flower of February
Welcome to February where the flower of the month is the violet. This delicate flowering plant is the official birth flower for those who celebrate their birthdays in the month of February. The sweet-scented violet flower symbolizes truth and loyalty, while also...
