Author: Bill Schaffer

Classic Blue is the color for 2020! Discover how Pantone chooses it annual “Color of the Year,” what it means, and how to apply it to floral design and merchandising your store. [Read more …]

Most people who have spent any time in San Francisco talk about how much they love the city. Small wonder; it’s a totally awesome place. San Francisco’s natural beauty, creative vibe and legendary social movements are an important part of what makes the city unique. This cool coastal city has a relatively small population…

“The “mini/tiny/diminutive” trend is raging and has spread to the floral industry – first...

Dried and preserved botanicals are making a comeback. Welcome back, pampas grass!

Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.

The trends of wellness, well-being and self-care provide promotional and sales opportunities for flowers and plants. Watch 2019 Trend: WELLNESS

 “Ribbon is back with a vengeance, but today, its selection and use is a more integral part...

 “How technology influences our creative processes”  aISCOVERING OUR CREATIVITY   Our...

  “How to implement Pantone’s “Living Coral” into your daily business.”  ast December,...