Author: Bill Schaffer

Classic Blue

Classic Blue is the color for 2020! Discover how Pantone chooses it annual “Color of the Year,” what it means, and how to apply it to floral design and merchandising your store. [Read more …]

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If You’re Going To San Francisco

Most people who have spent any time in San Francisco talk about how much they love the city. Small wonder; it’s a totally awesome place. San Francisco’s natural beauty, creative vibe and legendary social movements are an important part of what makes the city unique. This cool coastal city has a relatively small population…

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The Rise of Yellow

Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.

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