Debra Prinzing | Florists' Review

Back To Nature

Posted by Debra Prinzing | Jun 1, 2020 | Main Theme Story, Slow Flowers Journal |

Now, more than ever, florists have an important story to share with their communities and customers. It’s all about connecting more deeply with mindful floral consumers, ones asking how their purchases support sustainable values.

Floral immersion

Posted by Debra Prinzing | May 11, 2020 | Floral Trends |

Taylor Patterson is a New York-based fl oral entrepreneur whose aesthetic is lush, elegant and seasonally inspired. Patterson developed Fox Fodder Farm over the past nine years,

Doing business in the big apple

Posted by Debra Prinzing | May 1, 2020 | Main Theme Story |

We all know what a workout weddings can be, but New York City weddings are understood to be an entirely different type of workout. As they say, “If I can make it there …” right?

Beyond Plastic

Posted by Debra Prinzing | Mar 23, 2020 | Slow Flowers Journal |

Discover all the advancements being made in creating floral packaging materials with sustainable, eco-friendly materials. They could change the way we do business — for the better! Read more […]

SLOW FLOWERS JOURNAL – Issue No. 32 – March 2020

Posted by Debra Prinzing | Mar 17, 2020 | Slow Flowers Journal |

Three stories in this issue of Slow Flowers journal:
1) How Jim Martin, EMC, owner of Compost in My Shoe in Charleston, S.C., integrates horticulture, farming and floristry
2) How Morgan Anderson, Ph.D., owner of The Flori.Culture in Scottsdale, Ariz., creates seasonal “collections” of floral designs
3) An interview with Susan McLeary about her new book, “The Art of Wearable Flowers, and how-to instructions for a floral bangle bracelet from the book.
Read more […]

A Marriage of Plants and Flowers

Posted by Debra Prinzing | Feb 21, 2020 | Slow Flowers Journal |

Make that money! Discover how a retail nursery and cut-flower farm in Washington state has turned its growing fields into a destination wedding venue. Also check out Erin Benzakein’s latest book, “A Year in Flowers,” and a mobile flower shop on Long Island. Cool stuff! [Read more …]

Slow Flowers Journal No. 30: Green Horizons; + Montana Mentor + Beauty in Every Shade of Green

Posted by Debra Prinzing | Jan 17, 2020 | Slow Flowers Journal |

Debra Prinzing’s Slow Flowers Journal No. 30 explores the 2020 Slow Flowers’ Floral Insights and Industry Forecast and takes a look at how Julio Freitas’ The Flower Hat workshops expose students to a balance of growing and design knowledge, with added focus on branding and business; plus the “Sustainable Flowers Workshop” debuts in Calgary […]

Botanical Sourcing

Posted by Debra Prinzing | Dec 17, 2019 | Slow Flowers Journal |

As more florists choose flowers and greenery from local and domestic farms, the shift in sourcing practices has stimulated countless conversations that begin with “Where can I find?,” “Who is growing?” and “What’s in bloom now?” Writer and Slow Flowers guru Debra Prinzing discusses that and more at a Vermont-based education R&R-setting discussing domestic flowers. […]

Slow Flowers Journal

Posted by Debra Prinzing | Nov 5, 2019 | Slow Flowers Journal |

Check out Debra Prinzing’s Slow Flower Journal for her look at at a San Francisco florist who has built her brand around the all-important sustainable design. Read more […]