Here are 7 tips we think could be useful for florist business owners, especially if you are a small and medium enterprise business. If you are currently under a lockdown and your business have to stop operating, keep calm, plan and restructure your business plans.
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For spring and summer weddings, parties and other events, floral designer Lori McNorton creates an elegant yet free-form arrangement abundant using Rosa Flora’s snapdragons, Gerbera, Pieris and Japanese fantail willow. This stunning composition features a vibrant combination of warm hues, and the flowers are arranged in groups, by color and flower type, creating a greater emphasis for each. READ MORE…
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Hitomi Gilliam AIFD creates three designs that illustrate her interpretation of classic curvilinear silhouettes.
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Check out these wedding trends in five types of floral operations: traditional flower shops, wedding and event studios, event company florists, supermarket florists, and destination wedding florists.
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Check out the winners of Florists’ Review’s 21st-annual “Picture Perfect Weddings” contest, get a glimpse all the entries that were submitted.
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Sponsored by Rosa Flora Watch as floral designer Lori McNorton demonstrates how to create an abundant hand-tied bouquet using glorious Canadian-grown Hydrangea, Gerbera, Lisianthus, Grevillea and Eucalyptus from Rosa Flora. The extravagant bouquet, appropriate as either a vase arrangement or bouquet to carry, can be created in a range of sizes, depending on a client’s needs or budget. READ MORE…
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Srini Perera, Chief Creator at Kreative Hands, shares with us her tips to stay busy, creative and connected to your community during this very difficult time.
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And three become one! As Canadian Florist and Super Floral magazines merge with Florists’ Review. Every segment of the floral industry will have a singular trade publication with a broader, all-inclusive vision and message, serving the needs of everyone in the floral industry. Read more […]
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It’s here! Garden Media Group’s annual must-read report on trends in gardening and the green industry. Even if you don’t offer much in the way of gardening products or advice, read this report: It provides insights into societal megatrends that are impacting much more than just the lawn and garden industry but still will affect your business. Read more […]
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A complete listing of floral industry events, gift markets, and holidays in North America, Europe and beyond. [Read more …]
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Watch as Lori creates a one-of-a-kind floral cuff. Two techniques using decorative wires, provided by Smithers-Oasis North America, form the cuff. Adding fresh flowers and foliage with adhesive glue and dashes, also provided by Smithers-Oasis North America, transform wire to WOW!
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Sponsored by DESIGN MASTER color tool A stunning illustration of the “Promenade” trend – one of the four styles composing the 2020-21 “American Floral Trends Forecast” – this luscious spiral hand-tied bouquet, designed by Erik Witcraft, AIFD, is beautiful as both a vase arrangement and a bridal bouquet. The soft, warm honey/tan/brown hues of ‘Toffee’ and ‘Caramel’ roses set the stage for this bouquet’s distinctive color narrative. READ MORE…
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