FR Team | Florists' Review

Light & Bright Holiday Bottles Floral Display

Posted by FR Team | Dec 9, 2019 | How-To Floral Designs |

Wires and bottles and ribbons, oh my! Our Florist Review Video Series sponsored by Royal Flowers presents Erik Witcraft, AIFD and his beautiful holiday bottles presentation piece—an easy-to-create and very sellable floral display that truly lights up a room. Follow along with Erik to learn how you can build (and sell) your own Light & Bright Holiday Bottles design. Floral Design by Erik Witcraft, AIFD. Sponsored by Royal Flowers. Watch the video […]

On The Theme – December

Posted by FR Team | Dec 3, 2019 | On the Theme |

As the days grow shorter and colder, it’s a time for friends and family to come closer together. Check out the inspirational commentary from WildFlower.Media publisher Travis Rigby […]

Contemporary Christmas How-to Floral Design

Posted by FR Team | Dec 2, 2019 | Floral Tutorial Design of The Week |

Sponsored by Royal Flowers, our Florists’ Review Video Series continues with an awesome armature arrangement by Sharrai Morgan-Faulkner, AIFD. Featuring a traditional woodland design with berries, moss and evergreen foliage, it can be used in various scales for a house party, a corporate event or even as a wreath. [FULL VIDEO]

Artisan Style Holiday Swag How-to

Posted by FR Team | Dec 1, 2019 | Floral Tutorial Design of The Week |

The Florists’ Review Video Series this time features floral designer Shamay Andrich, AIFD, CFD and her Artisan Style Holiday Swag. It’s an exciting design that utilizes dark red apples, brilliant white orchids and luscious green cypress that will help you stand out from the competition. Watch the video to learn how to create your own cool swag! [FULL VIDEO]

Festive Fall Trifle How-To Video

Posted by FR Team | Nov 26, 2019 | Floral Tutorial Design of The Week |

Want to learn how to create a beautiful autumnal centerpiece? In this Florists’ Review exclusive video, Floral designer Erik Witcraft, AIFD, takes you step-by-step so you can make this stunning elevated floral centerpiece in a glass trifle container for your home or for your shop. It’s a beautiful autumn conversation piece your customers will be happy to have! Watch the video and learn how to create your own masterpiece! [FULL VIDEO]

Harvest of Thanks

Posted by FR Team | Nov 18, 2019 | How-To Floral Designs |

Watch as Lori McNorton creates a beautiful fall table setting using amber glass lantern containers provided by FTD. Using artificial foliage and decorative wire, as an armature base, adding fresh fall flowers, this makes for a perfect centerpiece that allows all guest to enjoy holiday conversation. Watch the video […]

Elevated Candle Centerpiece

Posted by FR Team | Nov 18, 2019 | Floral Tutorial Design of The Week |

Floral designer Erik Witcraft, AIFD shows how to create an elegant elevated candle centerpiece that is sure to light up your shop, with customers oo-ing and aw-ing. Learn how to make this spectacular centerpiece by watching this quick how-to Florists’ Review exclusive video!

Enticing Holiday Shoppers

Posted by FR Team | Nov 12, 2019 | Floral Events |

Check out the merchandising tips that will have customers flocking to your store this holiday season. Read on […]

Modern Armature Arrangement

Posted by FR Team | Nov 5, 2019 | Floral Tutorial Design of The Week |

Floral designer Erik Witcraft, AIFD, is back with another Florists’ Review exclusive video – this time showing us all how to create a modern armature arrangement! It’s edgy, it’s rustic, it’s fun to make, and above all, it’s pretty! Watch the video and learn how to make your own armature arrangement that you can sell or rent to your customers!

Meet Erik Witcraft AIFD, Florists’ Review Design Contributor

Posted by FR Team | Nov 5, 2019 | Floral Tutorial Design of The Week |

Meet Erik Witcraft, AIFD, a 24-year veteran floral designer par excellence in Portland, Oregon. He’s a regular floral design contributor to Florists’ Review magazine, and he will be providing great quick-and-easy techniques you can use to create awesome showstoppers that will not only add flair to your shop, but can be sold or rented for special party and event occasions. Erik promises within every video to provide you and your customers something special they don’t know they want until they see it! How divine! Now… meet Erik!

San Francisco Style

Posted by FR Team | Nov 1, 2019 | Main Theme Story |

Florists’ Review spotlights some of the brightest floral spots in the City by the Bay. Read more […]

The Journey To Fresh

Posted by FR Team | Oct 20, 2019 | Floral Columnists |

Maximizing cut flower vase life and consumer satisfaction requires an unwavering commitment to prescribed care and handling procedures from all parties along the way, from the farm to the florist – and even the consumer. Learn more […]