FR Team | Florists' Review

“TERRATORY” Trend: Textural Centerpiece How-to

Posted by FR Team | Apr 13, 2020 | Floral Tutorial Design of The Week, Video |

Floral designer, Erik Witcraft, AIFD, brings to life the nature-inspired aesthetic of the earthly “Terratory” trend – identified in the 2020-21 “American Floral Trends Forecast” – in this lush, texturally vibrant centerpiece abounding with delightfully interesting blooms, foliage and branches that just beg to be studied. READ MORE…

Selling on Facebook

Posted by FR Team | Apr 12, 2020 | Floral Business News |

Learn how to sell items from your store on Facebook! It’s easy and a great way to keep your customers engaged during these trying times.

Book Review: The Earth in Her Hands and a Conversation with Author Jennifer Jewell

Posted by FR Team | Apr 12, 2020 | Slow Flowers Journal |

In her Book THE EARTH IN HER HANDS<,Author Jennifer Jewell spent one year conducting interviews with women who she calls “influencers who are creating change from the ground up.” Rich with personal stories and insights, Jennifer’s portraits reveal a devotion that transcends age, locale or background, reminding us of the profound role of green growing things in our world—and our lives. [More]

Wedding Wisdom

Posted by FR Team | Apr 9, 2020 | Main Theme Story |

Smart and savvy tips for building your wedding business that you can put to work right now.

American Floral Trends: Wedding Applications

Posted by FR Team | Apr 7, 2020 | American Floral Trends Forecast |

Discover how to apply the four stylistic trends of the American Floral Trends Forecast 2020/2021 to your bridal work this year.

AIFD® Symposium “Vision 2020” Cancelled

Posted by FR Team | Apr 6, 2020 | Floral Events |

AIFD® today announced the cancellation of this year’s AIFD® National Symposium, “Vision,” in Chicago (due to take place July 2-7). More news to come on Symposium 2021 to be held in Washington DC.

7 Tips for Florists to Navigate through the Covid-19 Virus Outbreak

Posted by FR Team | Apr 6, 2020 | Floral Columnists |

Here are 7 tips we think could be useful for florist business owners, especially if you are a small and medium enterprise business. If you are currently under a lockdown and your business have to stop operating, keep calm, plan and restructure your business plans.

Spring Garden Arrangement

Posted by FR Team | Apr 6, 2020 | Floral Tutorial Design of The Week, Video |

For spring and summer weddings, parties and other events, floral designer Lori McNorton creates an elegant yet free-form arrangement abundant using Rosa Flora’s snapdragons, Gerbera, Pieris and Japanese fantail willow. This stunning composition features a vibrant combination of warm hues, and the flowers are arranged in groups, by color and flower type, creating a greater emphasis for each. READ MORE…

Curvilinear Forms

Posted by FR Team | Apr 6, 2020 | How-To Floral Designs, Video |

Hitomi Gilliam AIFD creates three designs that illustrate her interpretation of classic curvilinear silhouettes.

Wedding Trends Throughout The Industry

Posted by FR Team | Apr 3, 2020 | Main Theme Story |

Check out these wedding trends in five types of floral operations: traditional flower shops, wedding and event studios, event company florists, supermarket florists, and destination wedding florists.

Picture-perfect Weddings 2020

Posted by FR Team | Apr 1, 2020 | Contests and Submissions |

Check out the winners of Florists’ Review’s 21st-annual “Picture Perfect Weddings” contest, get a glimpse all the entries that were submitted.

Hand-tied Bouquet How-to

Posted by FR Team | Mar 30, 2020 | Floral Tutorial Design of The Week |

Sponsored by Rosa Flora Watch as floral designer Lori McNorton demonstrates how to create an abundant hand-tied bouquet using glorious Canadian-grown Hydrangea, Gerbera, Lisianthus, Grevillea and Eucalyptus from Rosa Flora. The extravagant bouquet, appropriate as either a vase arrangement or bouquet to carry, can be created in a range of sizes, depending on a client’s needs or budget. READ MORE…