Book Preview: I Just Want To Make More Money
By Tonneli Grüetter
SMF: This book is for anyone asking, “Am I ready and able to earn more money as a ﬂorist?” It’s for anyone who dreams of having clients who pay well and keep coming back—but who have no idea where to start. As a business coach, I talk all the time to ﬂorists who feel like they’re fighting an uphill battle trying to grow their ﬂower businesses. I wrote this book for them as well as all the ﬂorists I have yet to meet but who share that aspiration. A profitable ﬂower business is achievable.
SMF: In I Just Want to Make More Money, readers will learn, in easy-to-digest sections, how to become the masters of their own businesses. Key topics include:
- How to attract repeat clients you will love to work with
- How to grow and scale your business for greater success
- How to unlock secrets to book yourself solid
- How to sell easily without feeling like a used-car salesman
I also discuss some of the biggest business mistakes florists make – and how to avoid them.
SMF: Yes, I cover all that and more. The concept of branding goes beyond logos, fonts, colors and having a specific style of design. The visual elements are important, but they are only a thread of the beautiful tapestry that is one’s business. In this book, I discuss how to build an authentic and consistent brand culture.
SMF: I really like earth-minded ﬂoristry, and I believe that gravitating toward local partnerships is business-positive. I love to see ﬂorists utilizing local growers, too, in addition to their existing supply chain. Suddenly, ﬂorists are discovering what is hidden in their own regions, and that is helping their businesses. There’s a cultural change happening, and I believe it’s not a trend; it’s permanent. Being a ﬂorist is like being a good chef: You need to understand your supply chain. It’s all about opening minds to what’s out there and where to get the most vibrant ﬂowers. I’m excited about that.
For more information about Shawn Michael Foley, AIFD, CFD, PFCI, and the book, or to order your copy, visit shawnmichaelfoley.com, or follow him on Instagram @shawnmichaelfoley.
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