By Tonneli Grüetter A vital part of many traditional flower businesses, sympathy flowers are floral designs or...
The five hottest trends in wearable flowers and interviews with two floral designers who created successful businesses...
Our annual spotlight on floral design luminaries delivering innovative performances on the global stage. By Tonneli...
Tips for making the most of often overlooked sales opportunities. By Nita Robertson, AIFD, CFD Elementary, middle and...
By Tonneli Grüetter What makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the...
Tips for planning and preparing for the third busiest holiday in a florist’s year, as well as merchandising, marketing...
Tips, hacks, advice, trends and more for making this prom season your most efficient and profitable ever. By Nita...
Tips for an organized, efficient and supremely profitable holiday. By Nita Robertson, AIFD, CFD Blue Jasmine Floral It...
