European Master Certification invites retail florists to join DUOlogue 2024, a 3-Day Intensive Workshop followed by an Exclusive Demonstration in the vibrant city of Miami, Florida.

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DUOlogue 2024

Floral Design Floral Education Inspiration Trends Dec 19, 2023

Elevate Your Floral Business

with European Master Certification’s Exclusive Miami Workshop

Are you ready to transform your floral business into a trendsetting haven of contemporary beauty? European Master Certification invites retail florists to join DUOlogue 2024, a 3-Day Intensive Workshop followed by an Exclusive Demonstration in the vibrant city of Miami, Florida. From April 10-12, 2024, immerse yourself in the heart of 2024’s hottest floral trends. This intensive workshop isn’t just about creativity; it’s about combining artistic flair with effective branding and marketing strategies. With expert guidance from design visionary Tomas De Bruyne and business strategist Christi Lopez, learn the secrets to better revenue, profits, and sustained business growth.

At the DUOlogue 2024 workshop, participants can anticipate a transformative experience encompassing various aspects of the floral business. Learn the art of Store Display Magic, turning your in-store environment into a customer magnet through captivating displays that narrate a compelling story and entice clients into your unique world. Dive into Marketing Mastery, mastering the intricacies of both offline and online marketing to create immersive experiences that transcend mere selling, establishing profound connections with your customers. Furthermore, discover Sales & Lead Generation Secrets, unlocking the formula to elevate your sales and attract leads like a seasoned professional, fostering exponential growth for your floral business.

At the heart of the 3-day intensive DUOlogue workshop lies a tailored experience designed exclusively for retail florists. Participants can expect to gain valuable insights and strategies aimed at staying ahead of industry trends, differentiating their brand, and maximizing profits. Delve into the Creative Aspect, where you’ll discover the latest floristic techniques, explore a diverse spectrum of colors, styles, and materials, and seamlessly integrate them into your daily creations. Elevate your craft to attract and delight customers, setting your arrangements apart in the competitive marketplace. Transition to the Marketing Aspect, where you’ll learn to translate the beauty of your work into compelling stories that resonate both online and in your physical storefront. Refine your display tactics and communication skills to transform passive onlookers into active buyers. Finally, explore the Business Aspect, transforming your approach to sales and customer interactions. Build lasting relationships and a reputation for excellence as you gain effective sales guidance techniques, evolving your clientele from casual buyers to loyal advocates.

The Exclusive Demonstration on Floral Trends 2024, scheduled for April 13, 2024, at the Marriott Miami Airport, invites participants to immerse themselves in the future of floristry. This transformative session offers a glimpse into a world where innovation seamlessly meets beauty. Each showcased trend is thoughtfully paired with actionable business insights, providing a valuable roadmap for attendees. Whether refining personal style or revolutionizing a floral shop, this demonstration serves as a treasure trove of forward-thinking strategies. Ideally tailored for retail florists seeking to break free from ordinary wire service designs, this event is for those who aspire to differentiate themselves through trends and marketing, all while achieving the desired profits in their business. Mark your calendar for the Workshop, taking place from April 10-12, 2024 (Wednesday-Friday), and the Demonstration, open to the public on April 13, 2024 (Saturday), at the Marriott Miami Airport, 1201 NW Le Jeune Road, Miami, Florida 33126 (with shuttle service to and from the airport provided).

Tomas De Bruyne, lead instructor and co-founder of EMC talks about DUOlogue and the motivation behind setting up this unique event: “What really bothers me is seeing talented florists struggle to differentiate their brand and maximize profits. If you’re a retail florist struggling to stand out in a saturated market, then you know exactly what I’m talking about. Every day, you pour your heart and soul into creating beautiful floral arrangements. But despite your best efforts, you’re not seeing the growth and profits you deserve. You’re overwhelmed by the fast-paced trends, struggling to combine elements in a unique yet efficient way, and feeling lost without a signature brand.

Perhaps you’ve tried generic marketing and branding strategies, hoping they would work for your unique floral business. But they’re not tailored to your specific needs and challenges. They leave you feeling frustrated and stuck, with no significant improvement in your brand recognition or profits. Retail florists have been facing these challenges for years. It’s now 2024. We can create breathtaking floral designs, but why can’t we build a sustainable and profitable floral business that stands out from the crowd? And now we can. Introducing DUOlogue, a unique fusion of business and creativity, designed specifically for retail florists. I know what you’re thinking. The cost of the workshop, the time commitment, and uncertainty about the results. But consider the potential return on investment, the unique value of the workshop, and the expertise of the presenters.”

Christi Lopez, co-owner of EMC International also shares her perspective as to why this event is valuable for all florists who desire to increase both their creativity and profits at the same time. “I started my journey as a retail florist, just like you. I remember the frustration of not being able to differentiate my brand and maximize my profits, despite my passion and hard work. I tried all the generic marketing and branding strategies, but they didn’t cater to the unique needs and challenges of the retail floral business. After talking to other florists, I realized I wasn’t alone. We were all struggling with the same issues – lack of knowledge and skills in creativity, branding, and marketing tailored for our industry.

We understood the challenges that talented florists faced—the feeling of being overwhelmed and the frustration of untapped potential. That’s why Tomas and I developed DUOlogue—to empower you to cultivate a thriving, profitable retail florist business. And here it is, DUOlogue. A 3-day intensive workshop that equips you with the knowledge and skills to set your brand apart, maximize profits, and stay ahead of trends. I know you might be thinking, “Can this really work for me?” But remember, DUOlogue is designed specifically for retail florists. It’s not a one-size-fits-all solution, but a tailored approach to help you succeed in your unique business. At EMC International, we believe in the power of education and the potential of every retail florist. We’re committed to providing you with the tools and knowledge you need to succeed. Don’t miss this opportunity to transform your floral business. Register for DUOlogue today and start your journey towards a sustainable and profitable business.”

Don’t miss this opportunity to elevate your floral business to new heights! Click the link below the video to register for DUOlogue today and take the first step towards transforming the way you think about your floral business. Embrace the future of floristry and make 2024 a year of trendsetting triumphs and business growth!