Inside Pioneer Imports & Wholesale

Inside US-Based Floral Businesses: A Look at the Design Team with a Pulse on Permanent Botanicals

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In the distance, pristine warehouse racks and the sound of cart wheels can be seen and heard. In the foreground is a welcoming arch of baskets spilling with flowers, like the entrance to a secret garden. And in a way, it is. This is Pioneer Imports & Wholesale, one of the floral industry’s family-owned business dedicated to delivering quality permanent botanicals to professionals for almost 50 years. The facility spans 24,000 square feet and houses a vast array of flowers, baskets, foliage, containers, and accessories. Employees work happily in this U.S. operation, including the design team and the family owners. This dynamic, dedicated team drives the organization’s expansion through a service-focused approach.

“We specifically design our products to meet our customers’ needs,” explains owner Dave Botchick. “We have learned about the colors our customers prefer, baskets of certain shapes or sizes, and gift basket considerations. We apply this knowledge to ensure we deliver the best quality items that serve event, floral, and gift professionals. We are here to serve.”

While many businesses could not weather the storms over nearly five decades, Pioneer has succeeded by both watching trends and industry needs and never straying from its commitment to serving professionals. If something does not fully address a need—whether for customer profitability or artistic expression—it is refined or replaced.

Working alongside Dave is his daughter, Sarah, who is intensely focused on spreading the message. While managing the demanding design and marketing calendar, she collaborates with the customer service team to maintain the personal touch that dates back to the company’s earliest days. Even in today’s high-tech world, service remains a strong priority.

Service representatives are available to discuss your needs by phone, email, or live chat. The experienced team can quickly retrieve and discuss any item. They also offer virtual appointments or in-person sample room visits if desired.

Decades after starting with only greenery, the Botchick family has expanded their offerings to include artificial flowers without losing their meticulous attention to detail. Their product line now features not only realistic foliage but also vibrant flowers, with each item crafted to fulfill a specific purpose. For events, considerations of length and durability are crucial. Their lifelike cabbage roses, hydrangeas, peonies, and more allow designers to use permanent botanicals confidently. Value-priced bushes are thoughtfully colored to be seen from afar at memorials. Every detail is considered, with leaves and petals meeting botanical standards and reflecting a commitment to beauty and quality.

Pioneer’s collections inspire users with complete looks and room settings. Understanding the importance of proportion and realism to event and floral designers, Pioneer collaborates with leading industry experts to create designs that meet their high standards. This collaboration ensures that the products are not only realistic and well-proportioned but also aligned with the tastes and needs of designers. While grouping items can tell a cohesive story, designers also have the flexibility to shop by flower type, color, and more to bring their artistic vision to life

The Botchicks are firm believers that their success is rooted in their early investment in website functionality and photography, long before it became standard practice. With a background in graphic and website design, Sarah leads the ongoing effort to continually improve their website. Their site stands out in the industry for its usability and versatility.

They understand that features like image zoom, photos of items in use and product videos help users make confident purchases. Every detail matters in online shopping, and they are dedicated to providing all the information customers need to make informed decisions.

Their commitment to quality products for professionals makes visual media essential. These products are neither intended for consumers nor mass-produced and cheaply imported. They are exclusively designed to meet user needs and created by trusted manufacturers. The company has worked diligently to elevate the perception of silk floral design. Dave often says, ‘Permanent botanicals are art. Just as you would appreciate a painting of a flower without expecting it to be a real flower, so too can you value the artistry of realistic silk flowers.’ From continuous investment in content for professionals—such as articles, photos, and videos—to investing in the products themselves by launching hundreds of new items each season to stay on-trend, Pioneer Imports & Wholesale balances it all.

But they would not do any of it if it did not address the needs of professionals. “We know we are here to serve the event, floral, and gift professionals. Our users are valued, and we want them to succeed and continue bringing beauty to the world.”

Similarly, they are true to who they are both inside and outside the walls of Pioneer. Working with integrity, honesty, and compassion, they treat their customers and each other as they wish to be treated. They believe that employees and customers are on the same team, working together to achieve shared goals. They provide the best products and services, going the extra mile to ensure every detail is addressed.

They understand that creative leadership and a problem-solving attitude are crucial in helping their customers. They are confident that by working together, they can navigate challenges and create exceptional customer experiences!

Get to know the professional quality, convenience and connection provided by Pioneer Imports & Wholesale today. Save 15% off your order placed by 10/15/24. Must mention promo code: FRD924.