Instagram Star of the Month

Instagram Star of the Month

20 Questions with Floral Designer Sophie Powell

1. Where can people find you on social media?

SP: Instagram @u.fl.o.sophie

2. Where are you located?

SP: London, U.K.

3. What is your business name:

SP: U.FL.O.—Unidentified Floral Object

4. Who is your favorite floral social media creator?

SP: Sue McLeary @passionflowersue

5. How many times a day do you check your social media?

SP: I don’t like to admit to it, but a lot.

6. Did you go to flower school or complete and apprenticeship? If so where and with whom?

SP: I didn’t go to school or complete an apprenticeship. I managed to get work experience in a very small London shop after asking almost every shop in the city if they would have me. I worked whenever I could and then, one day, a guy got fired, and I took his job. The rest in history.

7. Who is your dream celebrity-floral client?

SP: Ooh, that’s a great question. I would love to be Kat Von D’s in-house florist. Her aesthetic is so beautiful.

8. Which chore do you dread most?

SP: Breaking down installations. Untangling chicken wire is probably the worst!

9. Which chore do you find strangely satisfying?

SP: Conditioning. I love the quiet time I have with the flowers, preparing them for use and giving them a moment of calm in water before their performance.

10. Which three tools can you not live without?

SP: Scissors. I am useless with a knife, so without scissors I’d be doomed. I am also an avid note writer, so my notebook is a must. It’s where I scribble and draw really bad drawings that make sense only to me.

11. What current floral trend excites or inspires you?

SP: Sustainability is a subject that I have been pushing for the past few years within the school [McQueens International Flower School–London], and every day we explore, invest and practice more sustainable methods, which is super exciting.

12. Tell us about your proudest moment as a florist.

SP: I am super proud when students go onto to have flowers in their everyday lives. The fact that I may have had an input in their floral careers is massive for me.

13. Share two lines of advice you wish you were told when you became a florist.

SP: “Enjoy the ride, time takes time” and “Even when you make something you don’t like, don’t give up.”

14. What is your favorite rose variety?

SP: ‘White Majolica’ spray roses. I love their pretty little centers.

15. What is your favorite flower?

SP: Tulips are most definitely my favorite. I love how rebellious they are.

16. What is your favorite foliage/greenery?

SP: Geranium—the scent is insane!

17. Which flower do you wish more customers would request?

SP: ‘Secret Garden’ roses. They are not only a beautiful soft pink but they also open to be big and blousy, and, for your money, you get a lot of drama.

18. Is there flower you dread designing with, and why?

SP: Hyacinths. The smell just kills me. Also, their fat stems make designing with them difficult.

19. Where do you go flower shopping?

SP: New Covent Garden Flower Market, in London.

20. What is your No. 1 most surprising nonfloral super power?

SP: Dog whisperer. I adore dogs and want to spend every spare moment I have with them.

About The Author



creative candles
door dash

florists' review

For all the latest industry news, contest announcements, new product introductions and much more join our weekly newsletter club.

Your information is safe with us! We do not sell or trade our customer’s data with third parties.