NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
Leanne Kesler receives SAFs lifetime achievement award
By Nita Robertson Leanne Kesler AIFD, CFD, PFCI, AAF, FDI receives a prestigious lifetime achievement award Congratulations to Leanne Kesler on receiving the prestigious Tommy Bright Award from the Society of American Florists (SAF)! As the owner and education...
Italian Destination Wedding
What if your client's ideal wedding venue is located far from home or even on the other side of the globe? Mayesh can help you overcome the hurdles of planning destination weddings, making the journey from dream to reality smoother and more seamless. Read Full Article...
AIFD Welcomes New Inductees
The American Institute of Floral Designers (AIFD®) proudly announces the induction of its newest members during the prestigious “Emerge” Symposium held in Orlando, FL, July 2-6, 2024. Full Press Release Below Source: AIFD American Institute of Floral Designers...
Create a Preserved Wedding Bouquet
In this tutorial learn the process of crafting a breathtaking preserved wedding bouquet that showcases your expertise and creativity using preserved flowers from SecondFlor. Full Article Below Source: SecondFlor Create a Preserved Wedding Bouquet with SecondFlor: the...
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Grandmas as flower girls and other inspired ideas from favorite Dallas weddings
Julia Bunch Fearis and Galen Fearis asked their grandmothers, who are longtime friends, to serve as flower girls. Photo by Rebecca Chesney The Bubble Tap Trailer greeted guests at LeeAnne Locken and Rich Emberlin's wedding reception. Photo by Jennefer Wilson An...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Wearable Flowers for Prom
A quick-and-easy coordinating trio of designs to boost your prom sales and profits. Floral design, photos and text by Nita Robertson, AIFD, CFD Presented by Reliant Ribbon To really boost your prom flower sales this year, excite your customers by showing them creative floral...
Winter Wedding Bouquet
Garden roses and textural accents are on-trend for winter weddings. Beginning with luxurious garden roses. This armature based hand-tie bouquet is sure to be a favorite!
Autumn Pear Harvest
Learn techniques for adding fruit to an arrangement as she creates a beautiful round arrangement with Bosc pears, autumn chrysanthemums, dahlias and spray roses…
How To Create A Minimal Design With High Impact
How to create a minimal design with high impact featuring cane and ornithagolum ingredients using a low container, see more…
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BUSINESS AND MARKETING
A Glimpse into the Life of a Farmer-Florist
By Nita Robertson, AIFD, CFD Andrea Gagnon LynnVale Studios Gainesville, Va. Main Website: lynnvale.com Founded in 2002, LynnVale Studios is dedicated to cultivating creativity through floriculture and fine art. This beautiful and bucolic...
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CREATIVITY AND EDUCATION
Holiday Feature
By Nita Robertson, AIFD, CFD As we enjoy the last weeks of summer, holidays loom right around the corner. It is time to prepare for all the wonderful fall and winter celebrations, secular and religious, including Thanksgiving (Nov. 24), Hanukkah (Dec. 18-26) and Christmas. If...
Prep for Success in 2021
As we enter the new year, we need to bring forth the same optimism and energy that was required during the spring and summer months of 2020. Read where to put your energy to maximize sales during this season…
Flowers for the Generations
Life’s celebrations usually include flowers, and this tradition continues with the younger generations, but in different ways. Read how each generation views their shopping experiences, how they select flowers and how they educate themselves here…
FLOWERS TO WEAR
The floral art form that is “botanical couture” has captured the imaginations of both floral designers and consumers around the world and Flowers to Wear has it all! Read more…
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