NEW ISSUE
Our August Issue
Welcome to our new edition of Floristsâ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Certified American Grown Launches Collective Social Media Campaign
Certified American Grown is thrilled to announce the launch of a collective social media campaign, inviting farms and vendors nationwide to unite and amplify the importance of American Grown flowers and foliage. This initiative aims to foster a sense of community...
ASCFG Announces 2024 Cut Flowers of the Year WinnersÂ
The Association of Specialty Cut Flower Growers (ASCFG) announced it has selected varieties of cut flowers in four categories â Bulb, Fresh, Foliage and Woody â as its Cut Flowers of the Year for 2024. Full Press Release Below ASCFG Announces 2024 Cut Flowers of...
Summer 2024 Las Vegas Market Preview Guide Now Available
The Summer 2024 edition of the Las Vegas Market Preview, the nearly-200-page guide complete with trend information and product previews, exhibitor highlights, business insights, Market details and travel tips, is now available as a print magazine and interactive...
Pick This Inc. Unveils Innovative Biodegradable Floral Pick
Pick This Inc., a pioneering company in sustainable floral solutions, is proud to announce the launch of its new, patented biodegradable floral pick. Full Press Release Below **FOR IMMEDIATE RELEASE** Pick This Inc. Unveils Innovative Biodegradable Floral Pick,...
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âFloral fusionâ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Dynamic New Convention Design
With its dramatic vertical and horizontal planes, this design style generates arrangements that can be not only exciting and distinctive but also budget friendly yet profitable. Floral design, photography and text by Mike Hollenbeck, AIFD, CFD from Floral Artistry located in...
How to Make a Contemporary Design with Cymbidium Orchids
This week Debbie is demonstrating how to make a contemporary flower arrangement using three simple materials, cymbidium orchids, steel grass and a tank vase. See more…
The Softer Side of Autumn
The spirit and ambiance of the autumn season can be communicated with more than the traditional seasonal flowers and colors, as demonstrated in this contemporary centerpiece by floral designer and business consultant @Frank Blanchard, AIFD, CFD. Learn More…
Formal Linear Floral Design Style
One of the more dramatic design styles is Formal Linear. In this impressive style of design the focus is on the lines of the arrangement, the accent area and use of negative space. The composition is of a relatively few, well organized materials emphasizing bold forms and clean lines.
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BUSINESS AND MARKETING
Email Marketing Guide
Some consider it low-tech, but if it works (and it doesâstill), who cares? By Andrew Joseph Some people, when considering ways to market their flower enterprises, are old schoolânewspapers, magazines, billboards, fliers and pamphlets while others believe the more ânew-schoolâ...
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CREATIVITY AND EDUCATION
Delphinium
By Jill Brooke BOTANICAL AND COMMON NAMES ⢠Delphinium elatum / Delphinium Ă cultorum (âGuardianâ series, âTritonâ series, âArielâ series, etc.) Candle larkspur, English larkspur, Alpine Delphinium,...
How to Charge for Permanent Botanical Designs
From dried- or permanent-botanical arrangements, many consumers want to have âsomething that lastsâ, but how should they be priced? We have your answer here…
Retail Forecast 2021: A Return to Normalcy
Experts predict that business owners will experience increasing revenues and a more favorable operating environment in 2021 as the U.S. economy gradually rebounds from the COVID-19 pandemic. Read more…
On the Level with Neville
Well, after all weâve been through in 2020, I wonder if love really is in the air or if itâs just the remnant noxious fumes from past events that have clouded our brains. Neville continues to keep us up to date, read more here…
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