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florists review

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

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Lady Bird Johnson

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She taught herself to be a florist by watching YouTube

She taught herself to be a florist by watching YouTube

Wanting to do more than just type with her hands, Mallory Browne made her dream of being a florist come true and also got a spot on HBO’s “Insecure.” Known as “Mallory With the Flowers’’ on Instagram, Mallory Browne has virtually documented her journey as a self-taught florist. Read more…

It’s a winter’s wonderland in Las Vegas

It’s a winter’s wonderland in Las Vegas

Each year, the iconic Bellagio Conservatory & Botanical Gardens changes out its fall display for a winter theme and, despite the challenges faced this year, has done it again for this season, bringing visitors into the magical world of Queen Bellissima with four beds of floral-inspired fantasia in its new “Hopeful Holidays” exhibit. Read more…

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