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florists review

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

Beyond the Bouquet

How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets...

Managing Mother’s Day

Make the most of this lucrative holiday. By Nita Robertson, AIFD Mother’s Day is just around the...

Remarkable Women in Floristry

Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s...

26th Annual “Picture Perfect Weddings Contest”

By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have...

“Where flowers bloom,

so does hope.”

Lady Bird Johnson

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Smithers Oasis

Smithers Oasis

This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.

Target Millennials with Social Media

Target Millennials with Social Media

  Learn how to use social media to win over young customers for life. No one can deny the power of social media to command attention. The siren song plays everywhere you go. At the gym, in the checkout line and even at traffic lights, it’s tough not to find someone...

The Florist Master

The Florist Master

If you have ever had the privilege of meeting young Dutch Master Florist Thomas Spiess, EMC, owner of Die Burgfloristen (burgfloristen.ch), in Uster, Zürich, Switzerland, you quickly realize his passion for his art. Thomas’ thirst for knowledge is insatiable as he...

Trending Textures

Trending Textures

 "Ribbon is back with a vengeance, but today, its selection and use is a more integral part of the design process."  The wedding and event world is currently embracing fabrics and ribbons as key components. Although we have always seen colorful linens as part of...

Technology Trends in Floral

Technology Trends in Floral

  "Four technology forces that will reshape the floral world" The floral industry is not immune to the forces of technology and science. Just as the internet profoundly changed the industry 20 years ago, we will see the flower business transform again in many ways...

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