“Where flowers bloom,
so does hope.”
RECENT POSTS
Success in 2019 Begins with You
"Finding time for yourself is key to creating a successful work/life balance in the new year." You’ve made it through another busy winter holiday season, and the beginning of 2019 is a great time to take a deep breath and relax before the hectic schedule surrounding...
Music City Hosts Field To Vase Dinner
"The Final American Grown Field to Vase Dinner of 2018 struck a chord with all attendees." Guests from across the country descended on Nashville, Tenn., on Oct. 5 to attend the last American Grown Field to Vase Dinner of the 2018 season at Green Door Gourmet. At every...
Let’s get social! Join our social communities.
Five Ways to Build Your Sympathy Floral Business
Flowers can both comfort and express emotions that people can’t easily state during these times of grief. That’s why sympathy flowers are an essential part of your floral business. However, you need to ensure you have the right things in place to build a sympathy...
Florist Spotlight: Stacey Bal Carlton, AIFD, CFD, EMC
Stacey Bal Carlton, AIFD, CFD, EMC The Flora Culturist Chicago, Ill. How did you get started in the floral industry? I am a second-generation floral designer and educator. I have been around flowers since I was in utero. My mom is a florist, as well. The connection to...
Ball SB Celebrates their 30th Anniversary
Ball SB is celebrating 30 years of coloring the world with beautiful flowers. In Colombia, during the sixties, few varieties of flowers were grown. And not industrially. Despite being a very rich country and having the climatic conditions conducive to growing all...
Enter the latest Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS September 2022 Contest Selecta One Edition Enter our next round of the Best in Blooms design contest! Win a Florist Spotlight feature in Florists' Review magazine and have your work featured across all of our social...
Red Twig Farm Focuses on Quality vs. Quantity
Red Twig Farm is a six-acre specialty cut flower and woody farm in New Albany/Johnstown Ohio. "We try to stay more of a niche farm focusing on our quality over volume,” says Lindsey McCullough. “We have dabbled in many flowers but decided it was best to focus on those...
American Grown Flowers
Cut flowers produced in the U.S. are favored by a growing number of consumers. Discover more about the “American grown” flower industry and burgeoning movement in this exclusive FR report. By Nita Robertson, AIFD, CFD Fields at Sun Valley's Willow Creek Farm...
FTD America’s Cup Design Competition
The FTD America's Cup took place at the AIFD Roots Symposium in Las Vegas last week. Explore the amazing designs created by the ten talented finalists. The top four were then selected and competed for the title. Congratulations to Jenny Thomasson, winner of FTD...
Floating Flowers
There are many ways to design “pool floats”; this one is fast, easy and budget friendly. Floral design, photography and text by Nita Robertson, AIFD, CFD Floating arrangements in pools are showstopping additions to event décor, and you can design them in myriad sizes...
Celebrate American Grown flowers and foliage all month long in July
One of the most exciting campaigns CAG hosts annually is American Grown Flower and Foliage Month, during the month of July. And this year, the tradition continues. Activities to celebrate the month include special events on farms throughout the country, promotions in...
