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Esmeralda Farms Acquires Sande Flowers
Esmeralda Farms is in the process of acquiring Sande Flowers. This acquisition, which includes Sande’s variety portfolio and its operations in Ecuador and the United States, will begin on June 1, 2022. In leveraging Sande’s assets, they will expand Esmeralda’s...
Maximize Your Margin with Gift and Home Merchandise Webinar May 18th
Maximizing the ROI on storefront location can be a make or break for florists. Join this lively one-hour webinar and find out how to use long shelf-life products – such as gifts and home décor – to increase your profit margins. A panel of experts will address: where...
Coming Events
Floral industry happenings and gift markets through July 2022. NOTES: This information is current as of mid-April 2022; however, some organizations are re-evaluating their live/in-person events. Before planning to attend any event, check the organization’s...
Best in Blooms
Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is excited to present the winner of and finalists in our May “Best in Blooms” flower design contest. We received more than 80 entries...
Floral Coronation Robe Unveiled Ahead of Salisbury Flower Festival
Full Press Release Floral coronation robe unveiled ahead of Salisbury Cathedral’s 2022 Flower Festival A replica of the Queen’s coronation robe made of dyed grasses and gilded ferns was unveiled at Salisbury Cathedral today (Monday 3 May) ahead of the 2022 Flower...
Busy Wedding Season Ahead for Flower Farms
Summer weddings are on the horizon and it will be a busy season for florists and flower farms. According to Azout, Alexandra Farms has seen an increased demand for sand- and skin-colored garden roses, such as Amnesia, Caramel Antike, Menta, Quicksand, Golden Mustard,...
How to Develop a Successful Partnership With a Floral Wholsaler
A strong, successful partnership between a floral retailer and wholesaler can significantly benefit both parties. Making a strong relationship with your wholesaler is vital to the success of your floral business. We need to work together and communicate to help each...
BloomNation Launches Promenade POS
Learn about the new BloomNation, powered by Promenade POS. BloomNation ecommerce websites are optimized to offer the easiest shopping experience for your customers while also ensuring your site and product pages rank high in search results. BloomNation Launches...
Flower Growers are Working Hard to Meet Mother’s Day Demand
It has been a busy Mother's day holiday for all, and the flower growers are doing their best to keep up with the demand. Read more below for a first hand look from Hydrangea grower Flores del Este, Full Article Below Source Hydrangea grower Catalina Arango, Flores del...
