“Where flowers bloom,
so does hope.”
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Roselily® Series is the Gold Standard of Double Lilies
With top-level features such as substantially more petals, pollen-free, mild fragrance, and longer vase life, Roselily is the superior choice of lilies Roselily® Series Is the Gold Standard Lilies are among the most recognizable flowers on the market today....
A true nude rose is finally here! Presenting RP Moab
Source: Press Release RosaPrima For the last 27 years, Rosaprima has been focused in cultivating and curating a collection of the most unique and beautiful roses to take part in life's most extraordinary moments; and RP Moab is our newest star. Have you ever...
The Evolution of the Garden Rose
By Nita Robertson, AIFD, CFD With their incredible beauty and undeniable fragrance, garden roses are in a class of their own. The amazing cup shape, complex colors, petal count and formation, and fragrance set them apart from other roses and make them so...
Feel The Pride
In honor of Pride Month, some of Palm Beach Florida's most LGBTQ-forward businesses created vignettes inspired by classic LGBTQ+ films. The three themed vingettes interpreted below were from the films Birdcage, Brokeback Mountain and To Wong Foo, Thanks for...
L.E.A.F FESTIVAL OF FLOWERS RETURNS TO NEW YORK CITY IN FULL BLOOM
This weekend the amazing L.E.A.F event will be blooming in New York City. A three-day affair filled with flowers, L.E.A.F will take place Friday, June 10th and Saturday, June 11th from 11:00AM to 6:00PM through Sunday, June 12th from 11:00AM to 5:00PM. A weekend...
Registration Now Open for WF&FSA’s 2022 Development Experience
Registration Now Open for WF&FSA’s 2022 Development Experience (DevX) Source: WFFSA Press Release (Annapolis, Md.)—The Wholesale Florist & Florist Supplier Association (WF&FSA) will hold its 2022 Development Experience (DevX) on July 27–29 in Minneapolis,...
Why Florists Celebrate Pride Month in June and October
GBT History Month was created in 1994 by Rodney Wilson, a high school history teacher in Missouri. The month is meant to highlight and celebrate the history and achievements of lesbian, gay, bisexual and transgender people. In 1995, a resolution passed by the General...
IFTEX 2022
After three years, the stakeholders from the worldwide floriculture chain could finally gather again in Nairobi during the three day exhibition at the IFTEX 2022. It primarily is a show which connects growers and buyers, but many horticultural suppliers also take...
Pets and Petals
By Nita Robertson, AIFD, CFD Flowers aren’t just for humans; animals love them too! There is something so adorable about pets wearing flowers, especially for weddings and other special events. In FR’s second annual “Pets and Petals” contest, more than 30...
