“Where flowers bloom,
so does hope.”
RECENT POSTS
Let’s get social! Join our social communities.
Magnetic Attraction
Whether worn as a boutonnière or attached to a purse, the versatile flower design is more easily secured to a garment or accessory with magnets. Floral design, text and photos by Nita Robertson, AIFD, CFD Sponsored by BoutStix™ Floral Magnets Wearable flowers are such...
Ukrainian Florist Creates Floral Installation in Lviv
By Nita Robertson AIFD, CFD The personal experience from a florist from Ukraine who used flowers to create a moment of peace by creating a floral installation in Lviv. She created a floral display around a piano where a local pianist played by the railway station in...
Graduation Flower Trends
By Tonneli Grüetter Graduation season is quickly approaching. A sharp uptick in demand for flowers and décor is expected, with many students returning to in-person graduation ceremonies and parties. For many florists, capturing extra customers during graduation...
Fleurs de Villes’ Bal Harbour Show Honors Iconic Women
In honor of Women’s History Month, the ladies at Fleurs de Villes launched the Bal Harbor Shops Florida show with the clever and educational concept of “FEMMES.” Floral artists were asked to create floral mannequins inspired by iconic women such as Audrey Hepburn,...
2022 Floral Distribution Conference Recap
Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference Source: By Jason Vaughan, WF&FSA Communications Manager Blue skies and warm breezes welcomed members of the Wholesale Florist and Florist Supplier Association for their 2022...
Crown the Graduate
Offer your customers a distinctive option for graduation flower gifts with this innovative mortarboard cap adornment. Floral design, photos and text by Nita Robertson, AIFD, CFD Graduations will begin in just a couple of months, and there are many ways to celebrate...
New Introduction From Dekker – Chrysanth Dutchmaster
Dekker Chrysanten presents this innovative new spray variety Chrysanthemum Dutchmaster. A bright yellow flower with a vibrant green heart. It's available at the flower auctions from Royal Flora Holland in the Netherlands. The chrysanthemum Dutchmaster has plenty of...
Free Small Business Ebook by BloomNation
Bloom Nation has released an Ebook that offers business tips to help florists. They share small business tips to help you be successful while navigating today's challenges. This eBook reveals four innovative ways that your small businesses can grow revenue, increase...
Florist Spotlight: Melissa Pack
Melissa Pack Anthera Floral Normandy Park (Seattle), Wash. Melissa Pack, our July " Best in Blooms" contest winner shares her floral journey and how she has turned tragedy into inspiration by following her heart with flowers. How did you get started in the floral...
