York florist launches two new ventures during lockdown
By Maxine Gordon
YOU shall have flowers! That’s the message from enterprising Yorkflorist Nicola Frear who has launched two new services during lockdown.
With weddings and events cancelled for most of the past 12 months, the floristry industry has taken a huge hit since the Covid outbreak.
But Nicola – who runs Lottie Roberts Flowers – has kept going and launched a subscription service as well as a postal flowers, LottiebyLetterbox, meaning customers across the UK can enjoy her special arrangements.
I’ve been described as “not a regular florist”! I love using exotic flowers and bright colours in my floral arrangements and bouquets and love it when clients are happy to let me be free when I’m creating their order. Having said that, I also listen to clients and book private appointments in their homes to discuss their requirements, offering a truly personal service if that’s what the client wishes. I work from home and with no real overheads I can offer an affordable service – for example, if a bride simply wants a small bouquet for less than £15, then that’s not a problem – no job is too small!
Obviously 2020 was a disaster for businesses globally. Everything stopped overnight – weddings, wedding fairs, photo shoots. During the autumn months I was delighted to have a stall at The Pop Up Pirates market which was on Micklegate. This was invaluable in keeping positive – not only did it keep my business ticking over, I also made some amazing new friends and have collaborated with some of those wonderful independent businesses since. With the onset of the third lockdown, I was expecting January to be grim. I was amazed when my phone started ringing – people were sending flowers to loved ones they could not visit. I’ve always said delivering flowers is like delivering happiness and it has really felt like that over the last few months. Earlier this year, I launched my subscription service, and also now offer postal flowers around the UK with my LottiebyLetterbox service, both of which have been popular!
Find out more here
What started as a foldable table and a bunch of flowers at weekly farmers' markets has blossomed into Bay County's first mobile flower trailer. The flower options offer a mix of unique and specially selected and are frequently rotated to give a wider variety. Lauren...
Source: IMC Press Release ATLANTA – November 3, 2022 – The nation’s most comprehensive gift marketplace – Atlanta Market – continues its growth acceleration into 2023 with some 23 showroom updates refreshing its 700+ showrooms for the January 10-16 Market at...
Each year the Society of American Florists honors a Marketer of the Year, uncovering the most unique, innovative, and successful marketing efforts that have shaped the flower industry. This year, the title for SAF 2022 Marketer of the Year went to Marketing and Media...