Photo by Vecteezy

Halloween 2026: Unexpected Color Palettes Florists Should Offer

Halloween flowers are moving beyond orange and black as unexpected color combinations bring a fresh, sophisticated twist to October designs.

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.

What Your Favorite Flower Says About You

Roses, dahlias, sunflowers or wildflowers? Your favorite bloom might reveal more about your personality than you think.

The Return of Vintage-Inspired Floral Design

Vintage floral design is making a comeback, giving florists fresh ways to blend nostalgia, romance and modern creativity.
Aline Marin Photography

3 Ways to Dominate Fall Floral Design

Rich jewel tones, moody color palettes, and luxurious textures are redefining what fall—and even Halloween—can look like in floral design.

Five Hidden Expenses That Are Quietly Eating Your Profits

As florists prepare for the busy fall and holiday seasons, understanding where profits are quietly slipping away may be one of the smartest investments they make.
Briana Maginn, Wildflower Touch

The Summer Sprint: How Florists Can Finish the Season Strong and Protect Profits

The goal isn’t simply to survive the heat. It’s to use these final weeks of summer to strengthen operations, improve profitability, and enter the fall season prepared for growth.

Global Influences on Local Design: How Florists Can Stay Ahead of International Trends

From international floral competitions to viral social media trends, today’s florists are drawing inspiration from around the world, stay informed gain a competitive edge.

How Florists Can Capitalize on the 4th of July Holiday

By embracing current trends and creating holiday-specific offerings, flower shops can transform Independence Day into a valuable summer sales event.

Florists Going Digital: From Storefronts to Scroll-Stopping Sales

You don’t need to dance on camera or chase every trend—but you do need to show up.