Flower Shows for Business Growth

Don’t Just Attend—Win the Room: How Florists Can Turn Flower Shows Into Real Business Growth

Flower shows can do a lot for your business when you know what to do representing your business before, during and after the shows.
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SAF seeks nominations for Floral Industry Awards

Award recipients will be honored during the Stars of the Industry Awards Ceremony at SAF Amelia Island 2026.

Behind the Blooms: What You Missed at the EPCOT International Flower & Garden Festival

From overnight installations to frost-fighting crews, here’s the incredible behind-the-scenes story of how EPCOT’s Flower & Garden Festival comes to life.

Young Floral Pros Energized by Industry’s Scope and New Connections 

Young professionals gathered Feb. 22-24 in Raleigh, N.C., for SAF’s fifth annual Next Gen LIVE! conference.

Life in Bloom Marathon on Create TV Reaches 116.8 Million

Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV.

CalFlowers Announces 85th Anniversary Fun ’N Sun 2026

San Marcos, CA — CalFlowers is pleased to announce details for its…

IPM ESSEN Trade Fair Includes The Spirit of Aloha in 2026

Sacramento, CA – From 27–30 January 2026, IPM ESSEN, the world’s leading trade fair for…

Art in Bloom Museum Events

By Jill Brooke Every spring, something magical happens inside America’s great museums.…
that flower feeling

That Flower Feeling to Host Industry Webinar

“From Impulse to Habit — Driving Daily Floral Consumption with Just Add…

Hydrangea Decor for Fabulous Fall Tables

By Jill Brooke The Hampton Classic is always my go-to place to survey…