NEW ISSUE
Our March Issue is Here!
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Remarkable Women in Floristry
- Managing Mother’s Day
- 2025 Garden Trends Report
- Video Marketing
- Fitz Prom Mini Catalog
- Creative Tutorials
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
BloomNation Announces New Partnership with Florabundance
BloomNation announces a new partnership with Florabundance. This new partnership offers florists an exciting opportunity to source premium flowers with confidence and access industry-leading business tools. Full Article Here Source: BloomNation BloomNation Announces...
The New San Francisco Flower Market
Full Article Here Source: Mayesh The New San Francisco Flower Market is Open At the start of this year, Mayesh proudly joined in celebrating the grand opening of the new San Francisco Flower Market (SFFM) facility, marking a transformative moment for the...
Glow-in-the-dark Hydrangea Unveiled
HOKO Breeding unveils a new hydrangea variety that displays a subtle, natural glow-in-the-dark effect. Full Article Here Source: floraldaily.com Glow-in-the-dark hydrangea unveiled HOKO Breeding unveils a variety that displays a subtle, natural glow-in-the-dark...
Meet The Duel of the Delphiniums Contestants!
The floral world is about to witness a spectacular showdown as 16 of the industry's most talented designers step into the ring for the Duel of the Delphiniums—a high-stakes, bracket-style floral design competition where creativity, innovation, and passion will take...
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Contests
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents...
FROM OUR PAGES
FEATURES
Remarkable Women in Floristry
Join Us in Celebrating International Women’s Day By Molly Lucille Every International Women’s Day, Florists’ Review honors the influential women that help form the beautiful community that is our industry. Women are the backbone of floristry, with 87 percent...
26th Annual “Picture Perfect Weddings Contest”
By Nita Robertson, AIFD Sponsored by Alexandra Farms and Fitz Design For 26 years, florists have enthusiastically shared photos of their work for our annual “Picture Perfect Weddings Contest.” Each year, we are captivated by breathtaking designs that transform...
American Floral Trends Forecast 2025
An exploration of five major trends that will influence floral design this year. Anthologized and written by Tonneli GrĂĽetter and Molly Lucille The flower industry is poised for an exciting transformation in 2025, with five bold trends set to shake up the way florists...
New Podcast Episode
Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral designer Beth O'Reilly and...
2024 “Reader’s Choice Awards”
Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice Awards,” where our community comes...
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TRENDS
The Value of Vessels
Making the case about the importance role containers play in creating the perfect floral designs...
Embracing the Evolving Trends in Sympathy Flowers
By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way...
Eco-friendly and Sustainable Floral Products To Love
By Jill Brooke Those who live in the floral world are people who care about nature. After all,...
Flowers in the Air
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Spectacular Spring Picnic
This cascading color-blocked creation makes a dazzling focal point. Floral design and text by Ana Vivas Aniska Creations, Miami, Florida Photos by Simon Ruiz and Aniska Creations Presented by Rosaprima Welcome to a vibrant and joyful floral design inspired by the essence of...
Blossoms and Butterflies
Add a playful touch to a lovely design. Floral design, text and photography by Nita Robertson, AIFD Floral design is more than arranging flowers; it's an opportunity to tell a story, evoke emotion and create a lasting impression. On these pages, I have crafted a...
A Tablescape for Spring Events
Go bold with a polychromatic color scheme. Floral design, text and photos by Lea Romanowski, AIFD, CAFA, CFD Designing on the Edge Calgary, Alberta, Canada Presented by Oasis Floral Products My inspiration: my best friend, while lying in a meadow and looking outward,...
Prom Bouquet and Traditional Wrist Corsage
Elevate your flower design offerings with ribbon. Floral design, photos and text by Nita Robertson, AIFD Presented by Reliant Ribbon company Prom season brings an exciting opportunity to showcase both timeless traditions and modern trends in flower design. While...
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BUSINESS AND MARKETING
Video Marketing: A Blooming Opportunity
By Nita Robertson, AIFD In today’s digital landscape, businesses across all industries rely on video marketing as an essential strategy. The flower industry is no exception. Video marketing helps businesses connect with their audience, showcase their products and drive sales....
Prom Season: A Blooming Opportunity for Florists
By Nita Robertson, AIFD Sponsored by Fitz Design Tips to Grow Your Prom Business For high school students, prom represents a magical night filled with excitement, style and self-expression. Prom season is about more than just a dance. It celebrates youth and...
Marketing International Women’s Day
Tips for creating a strategic marketing plan that will make this March 8 worldwide celebration a major flower-giving occasion By Nita Robertson, AIFD International Women’s Day (IWD), celebrated annually on March 8, is a powerful global observance that honors the...
Managing Stress During Busy Seasons
Tips for achieving higher performance and a better balance by Christi Lopez, EMC The magic of what we, as florists, do often lies in how we bring beauty and emotions to life through flowers. Whether it’s a wedding, a funeral or a special celebration, we are there to...
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CREATIVITY AND EDUCATION
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four first-time...
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...
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