NEW ISSUE
Our November Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Proflora 2025
- Florists Spotlight
- Best in Bloom Contest
- Art in Bloom Museum Events
- Guided by Nature: Korean Design
- Angel Wings Tutorial
- Fungi Fusion Tutorial
- Arranging Your Future
- Build a Culture of Celebration
- Sympathy Business Marketing
- Coming Events
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
American Floral Endowment: 2025 Year in Review
Alexandria, VA - As the year wraps up, join the American Floral Endowment (AFE) in celebrating the many accomplishments across the industry. Thanks to generous donors, AFE has continued making meaningful strides to fund programs that strengthen the floral community....
Sustainabloom Introduces Sustainability Planning Template for Retail Florists
Alexandria, Virginia - Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make sustainability planning...
That Flower Feeling Aims to Make Flowers an “Everyday Essential” with New Campaign
New initiative builds on proven "Self Care Made Easy" test market success, calls on industry to partner through investment and free toolkit activation. Carlsbad, CA – That Flower Feeling, the floral industry’s newly independent national marketing initiative, today...
1-800-FLOWERS.COM is Now on DoorDash
Today, we’re excited to announce that 1-800-FLOWERS.COM is now available on DoorDash, bringing its iconic floral arrangements and gifts directly to customers through the DoorDash app. Just in time for the busy holiday shopping season, the new partnership expands...
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Become a designer for Florists’ Review Magazine!
We are currently seeking our next tutorial designers to be featured in the pages of Florists' Review Magazine. Do you have a creative concept you'd love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning...
FROM OUR PAGES
FEATURES
2025 Holiday Trends
Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated contrast. Think maximalism meets...
Seed Breeding for Healthy Resistance
Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively...
Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business
Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an afterthought—it’s a branding...
“Green” Weddings
These florists inspire us to adopt more eco-friendly and sustainable practices for wedding designs. By Kat Castagnoli, AIFD As floral designers know, flowers can have a huge impact on a wedding in the best way. But did you know those same gorgeous blooms can be a...
Beyond the Bouquet
How florists are breaking the boundaries of personal flowers. By Molly Lucille Bridal bouquets have adorned wedding parties throughout human history. Ancient brides carried bundles of symbolic herbs and blooms, such as dill, considered to be an aphrodisiac; rosemary...
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TRENDS
A Florist’s Guide to Indian Weddings
The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita...
At the Altar, Down the Aisle: Ceremony Floral Trends
By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during...
The Value of Vessels
Making the case about the importance role containers play in creating the perfect floral designs...
Embracing the Evolving Trends in Sympathy Flowers
By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Fungi Fusion Tutorial
An artful interplay of elements gives rise to a breathtaking design. Floral design, text and photos by Yeon Chung, Kawa Flowers, Portland, Ore. I find joy in the changing seasons, envisioning floral art that brings together wild mushrooms, vegetables and flowers. My goal here...
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed...
Sunshine and Zest
Create this lively and lovely tablescape for a springtime brunch. Floral design and text by Julia Prokhorova, CFD, TMF Wild Veggie Bouquet, Corpus Christi, Texas Photos and video by Cora Johnson Cora Johnson Photography, Corpus Christi, Texas Presented by DĂĽmmen...
A Vintage-inspired Wedding Bouquet
Roses in soft, romantic hues complement a beautiful antique silk ribbon. Presented by Alexandra Farms Floral design and text by Belinda Bennett, The Rose Thief Floral Studio, Hatfield, Mass. Photographer/Videographer: Rebecca Castonguay, Rebecca Castonguay...
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BUSINESS AND MARKETING
Arranging Your FutureÂ
The exit strategy every florist needs. By Kat Castagnoli, AIFD For many florists, retirement planning isn’t just low on the priority list—it often doesn’t exist at all. Long hours, tight margins and a culture that celebrates artistry over financial strategy make it easy to...
Retail Revival
Is your flower shop in need of a makeover? By Kat Castagnoli, AIFD For florists, the shop space is more than just a storefront—it's a reflection of their creativity, brand identity and values. A well-designed floral studio invites customers in, enhances workflow and...
The Power of Flower Arrangement Recipes
Take the guesswork out of calculating your true costs and profit margins. By Nita Robertson, AIFD In the fast paced and ever evolving world of floristry, creativity and efficiency must go hand in hand. Whether designing for daily orders, weddings or large-scale...
Clicking for profit
How to best manage your advertising on social media. By Andrew Joseph THE ADVANTAGES OF ADVERTISING ONLINE Certainly, you’re aware of the benefits of social media advertising for flower businesses. While there is no “easy” button to push to create the success you...
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CREATIVITY AND EDUCATION
Art in Bloom Museum Events
By Jill Brooke Every spring, something magical happens inside America’s great museums. Rooms that usually hum with the quiet reverence of hushed voices and still paintings burst into riotous life, buzzing with activity and exuberance. Tulips bend toward Renoirs. Roses echo the...
Crowning Glory: Explore the Art of Headpieces
Floral design and text by Julia Prokhorova, AIFD, CFD, TMF | Wild Veggie Bouquet | Corpus Christi, Texas Photos by Cora Johnson | Cora Johnson Photography | Corpus Christi, Texas There are so many reasons to wear a...
That Flower Feeling to Host Industry Webinar
"From Impulse to Habit — Driving Daily Floral Consumption with Just Add Flowers” Anaheim, CA — That Flower Feeling, a 501(c)(6) nonprofit dedicated to promoting a culture of everyday floral enjoyment, will host an industry-wide webinar, "From Impulse to Habit: Driving...
Fashion and Floral DesignÂ
Exploring the beauty of wearing blooms By Molly Lucille The flower industry has found endless paths to activation as collaboration between art mediums becomes part of the flower world’s zeitgeist. From runways to editorial shoots, high fashion has started to...
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