NEW ISSUE
Our January Issue is Here!
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Our 20th Annual American Floral Trends Forecast
- Color Theory
- Managing Stress During Busy Seasons
- Retail Forecast 2025
- Building a Brand
- Creative Tutorials and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
The World’s Best Flower and Plant Trade Fairs and Festivals
There’s so much happening in the vibrant world of flowers and plants! Get ready for the upcoming exhibition season with this handy "to-do list by Thursd. Full Article Here Source: thursd.com The World's Best Flower and Plant Exhibitions, Trade Fairs, and Festivals You...
Luxurious Florals with Garden Roses to Elevate Trends
Learn about on-trend Garden Rose varieties from Alexandra Farms. Full Article Here Source Alexandra Farms Dec 27, 2024 Pantone Color of the Year 2025 Calls for Luxurious, Textural, Abundant Florals: Garden Roses to Explore and Elevate Trends "Mocha Mousse," a soft and...
Floral Refrigeration
Proper refrigeration is critical for florists to maintain the freshness and longevity of flowers, requiring precise temperature control, moderate to high humidity, and low airflow. Flot-Aire Refrigerators emphasizes the science behind floral refrigeration. Source:...
Just Got To Have It! Celebrates 25 years
National gifts and accessories industry leader Just Got 2 Have It! is celebrating its 25th anniversary and the addition of exciting new lines at the Atlanta Winter Market. Source- Just Got To Have it! Full press release below JUST GOT 2 HAVE IT! CELEBRATES 25TH...
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Contests
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest
Florists' Review Presents...
FROM OUR PAGES
FEATURES
New Podcast Episode
Please join us for our latest episode of the Flower Hour with Florists Review. In this episode Florist’ Review talks with the talented floral designer Beth O'Reilly and Laura Walsh, marketing director at Smithers-Oasis NA. Guests: Floral designer Beth O'Reilly and...
2024 “Reader’s Choice Awards”
Celebrating Your Favorites FR’s second annual recognition of our readers’ favorite designers—and more—of the year By Molly Lucille As 2024 winds to a close, we’re thrilled to announce the return of our second annual “Reader’s Choice Awards,” where our community comes...
Australia’s Floral Revolution
A look at the trend-setting florists on the continent down under—and their floral design aesthetics By Tonneli Grüetter Move over demure pastels and mindful greenery; Australia’s flower scene is having a major moment, and it’s anything but subtle. Down under, a floral...
“Best in Blooms”
Celebrating Creativity and Innovation in Floral Design Meet the winner and finalists in FR’s latest flower design contest By Nita Robertson, AIFD Sponsored by Alexandra Farms and OASIS Floral Products Florists’ Review is excited to present the winner and finalists for...
Florists’ Review’s Inaugural “40 Over 40”
Celebrating Our Best Vase Life By Tonneli Grüetter In the vibrant world of floristry, where creativity blossoms and every bouquet tells a story, Florists’ Review proudly presents its first-ever “40 Over 40” issue. This special edition celebrates the flower industry...
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TRENDS
Embracing the Evolving Trends in Sympathy Flowers
By Nita Robertson, AIFD Presented by Smither-Oasis Sympathy flowers have long been a heartfelt way...
Eco-friendly and Sustainable Floral Products To Love
By Jill Brooke Those who live in the floral world are people who care about nature. After all,...
Flowers in the Air
Ceiling Installation Floristry By Molly Lucille As any florist knows, flowers possess the...
Faux Flowers Are Fabulous and Good for Business
Today’s ultra-realistic permanent botanicals are taking the world by storm, most notably trendy,...
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Fantastical Fall Install
A dynamic suspended design for seasonal occasions and events Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J. The soft curves and blended textures in this suspended floral design celebrate the autumn season’s bounty and beauty....
Blooming Olive Tree
This tall, stately tree-based flower arrangement offers versatility for placement in homes and offices as well as at special events and occasions. Floral design, text and photography Nita Robertson, AIFD Presented by Ragon House Decorating with faux flowers and...
A New Era for Wrist Corsages
BoutStix™ has become a go-to for many florists when making boutonnières. New to the BoutStix™ line is Wristix™, providing an exciting new option for the creation of wrist corsages. Presented by Boutstix Creating stunning wrist corsages has never been easier than now,...
Autumn Armature Bouquet
and Coordinating Boutonnière Farm-fresh cut flowers from Budzi inspire a vibrant floral designs ideal for fall nuptials. Floral design and photos by Beth O’Reilly, AIFD, TMF Presented by Budzi BUDZI is a grower, importer and wholesale distributor of fresh cut flowers,...
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BUSINESS AND MARKETING
International Women’s Day 2025
Last year, more than 1,800 florists downloaded our materials to participate in International Women’s Day. Boost your sales with our new free eight-week IWD marketing campaign created specifically for florists. Our goal is to establish International Women's Day as a significant...
Balloon Trends
Exploring the latest advancements in balloon décor and development By Nita Robertson, AIFD The flower industry has long embraced various forms of complementary décor to enhance floral arrangements, and balloons have become an increasingly popular choice. Once...
Valentine’s Day Success Guide
Real-world strategies, tips and considerations for making the upcoming holiday your most successful ever By Nita Robertson, AIFD For florists, Valentine’s Day is the Super Bowl for sales, and the effort you put into preparation can significantly impact your success....
Creating a Marketing Calendar for 2025
By Nita Robertson, AIFD An annual marketing calendar is an invaluable tool that enables business owners to strategically plan and organize promotional activities for their businesses throughout the year. It serves as a roadmap for marketing initiatives, ensuring that...
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CREATIVITY AND EDUCATION
Winners of the Alexandra Farms Garden Rose Design Contest
Alexandra Farms Announces Winners of Its “2024 Garden Rose Design Contest” By Teresa Schafer It’s time to reveal the winners of Alexandra Farms’ “2024 Garden Rose Design Contest”! Again this year, we received hundreds of entries, and the judges have spoken. Four first-time...
“Best in Blooms”
Meet the winner and finalists in the “Certified American Grown” edition of FR’s flower design contest. By Nita Robertson, AIFD Sponsored by Certified American Grown Florists’ Review is delighted to present the winner and finalists in our annual “Best in Blooms”...
Unveiling the Beauty of Hydrangea
By Nita Robertson, AIFD Hydrangea, with voluminous blooms, a range of bloom types and a broad color palette, have long been cherished by florists for their versatility as mass flowers that add texture, stunning color and modern elegance to any design. With year-round...
The Enchantment of Cut Flower Breeding
Insights into the lengthy, painstaking and expensive process of developing new flower varieties. By Nita Robertson, AIFD It all begins with the seed. Around the world, plant breeders are working in labs and greenhouses to develop better cut flowers for florists and...
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