Our November
Issue is Here!

  • Best in Blooms Contest Winners
  • Global Holiday Spirit
  • Test Start: Flower Business
  • ‘Tis the Season for Evergreens
  • Dried Botanical Trends Across the Pond
  • The Most Profitable Flower Shop Ever
  • Avoiding Overtime Penalties
  • Finishing Touches
  • Talking About FlowerTok
  • Coming Events, Tutorials, and More

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from the magazine


Four New Looks in Holiday Décor for 2022

By Tonneli Grüetter Holiday season 2022 is nearly here, and much like the seismic shifts we have seen in fashion this year, such as the ousting of skinny jeans, we are expecting a big refresh in the category of holiday décor. Try these four trends to delight your...

Straight from Market: Visual Display Inspiration

By International Market Centers Gift and home décor tradeshows—like Atlanta Market and Las Vegas Market—offer visual display inspiration as much as the opportunity to source unique products. Expertly designed showrooms, temporary exhibits and product...

A Florist’s Guide to Lilies

With their wide range of warm colors, these long-lasting flowers are the perfect blooms for the autumn season and all its holidays. Lilies are among the most recognizable flowers on the market today. For decades, they have been top-selling cut flowers thanks to their...

Balloon Mania

Balloons are popping up everywhere in event décor, so here are a few current trends and décor tips to help your balloon business bloom. By Nita Robertson, AIFD, CFD Celebrations and balloons have always gone hand in hand, but they have become extremely trendy again in...

The Art of Gift Baskets

Gift baskets are a perfect gift line for flower shops that can bring in new customers and extra revenue all year long.  By Nita Robertson, AIFD, CFD Gift baskets are fantastic gift choices, and they are a perfect fit for flower shops wanting to appeal to...

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Dried Botanical Trends Across the Pond
Dried Botanical Trends Across the Pond

By Yoli LaGuerre, AIFD, CFD, EMC Photo by Yoli LaGuerre, AIFD, CFD, EMC Floral designers are members of a community of curious and passionate people, constantly exploring the magic of what inspires them. This curiosity propelled me to travel to...

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“Fall”ing in Love
“Fall”ing in Love

This glorious spiral hand-tied bouquet sets a sumptuous tone for an autumn wedding. Floral design and text by Amy Balsters Photos and video by Hannah Undseth; @hannahu.media Floral designer and educator Amy Balsters, The Floral...

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Water Quality and Flower Longevity 
Water Quality and Flower Longevity 

Are you doing everything right, but your flowers still don’t last as long as they should? It could be your water. By Terril A. Nell, Ph.D., AAF Research Director, American Floral Endowment Flowers live or die based on the availability of water to...

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“Best in Blooms”
“Best in Blooms”

Meet the winner and finalists in FR’s latest bimonthly flower design contest. By Nita Robertson, AIFD, CFD Florists’ Review is delighted to present the winner of and finalists in our November “Best in Blooms” flower design contest. We...

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florists_review From the pages of Florists' Review Magazine: We pr It's a beautiful day to fall in love 🍁🥀 whic Best in Blooms Semi-finalist Design by @wildveggie New: We're announcing the winner of our latest bes Our November Issue is Here! this month you can re Valentine’s Day is approaching, and we want to s Load More... Follow on Instagram

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Thanksgiving Florals

Thanksgiving Florals

The holiday season has begun as florists are working hard this week to create fabulous flowers for the upcoming Thanksgiving Holiday. Here is some inspiration for all of you hard-working florists. Wishing you all a holiday filled with family, food,...

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The Carnation Is The Perfect Holiday Bloom

The Carnation Is The Perfect Holiday Bloom

Today’s Carnations are available in a stunning range of colors, from soft creams to dramatic purples and so many other shades in between. As you celebrate the holiday season, whether traditional red and white, romantic and muted, or vivid and...

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Rosaprima introduces Anemones

Rosaprima introduces Anemones

Exciting news: Rosaprima Introduces anemones to their flower collection. Introducing Mistral Panda & Mistral Bordeaux, two new stunning anemone varieties by Rosaprima. Source: Rosaprima Press Release Rosaprima is excited to announce the...

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Versatile Trans-seasonal Centerpiece

This spectacular centerpiece offers consumers great value with the opportunity to...

“Fall”ing in Love

This glorious spiral hand-tied bouquet sets a sumptuous tone for an autumn wedding....

Summer Breeze Before Sunrise

Each season and time of day can provide inspiration for floral designers; here is my...

Garden Rose Nuptial Arch

An artful mingling of commercially grown garden roses and foraged materials creates a...

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