Our August
Issue is Here!
- All About Houseplants
- Designing for Profit
- In Season: Delphiniums
- AIFD Symposium Highlights
- Decorative Accent Trends
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Creating “That Flower Feeling”
A spectacular new marketing campaign, with the goal of increasing cut flower consumption in the U.S., provides assets that individual businesses in the flower industry can use in their own marketing efforts. In January of this...
Garden Rose Nuptial Arch
An artful mingling of commercially grown garden roses and foraged materials creates a stunning natural yet elegant aesthetic. Floral design and text by Patience Pickner, AIFD, CFD, PFCI Photography and Videography by Cassandra Scholl...
Terraced Rock Garden
How to create a distinctive and artistic floral design that mimics a multidimensional rock-wall garden, in miniature. Floral design, photos, video and text by Donald Yim, AIFD, CFD, PFCI Smithers-Oasis Design Director Sponsored by...
Website Development for the Floral Industry
A list of industry-serving website developers and software systems to bring ecommerce success to your floral business. By Andrew Joseph There’s nothing wrong with having a brick-and-mortar floral shop that caters to your customers’ needs....
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Industry News
Instagram may have backtracked. But video is coming
Instagram is reversing some of the controversial changes to its display and algorithm in response to a growing backlash against its push to short-form video. But analysts believe the changes are inevitable as social platforms vie for advertising...
Expo Flor Ecuador 2022
The Expo Flor Ecuador show will be held in Quito from October 5-7 where 109 exhibitors, including 64 flower growers, 20 logistics operators, 14 flower breeders, and more, will present their products and services. As of the first week of...
Dried and Pressed Flowers Are Molded into Delicate Sculptural Vessels
Amazing sculptural vessels created out of dried and pressed flowers by Shannon Clegg are full of creativity and inspiration. South African-born Shannon Clegg is a designer-maker and part-time educator whose work embraces the principles of biophilic...
Rio Rose Lilies the Gold Standard of Double Lilies
"We at Equiflor continually work to help you grow your floral business. That means being at the forefront of trends and new opportunities. And that’s why we’re proud to share the beauty of Rio Rose Lilies with you." The rose lily is an elegant,...
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