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Editorial

2633 posts

Original reporting, expert insights, and in-depth features created by our editorial team to inform, inspire, and elevate the floral industry.

Third-Generation Owners, Joyce Merck Florist • Gainesville, Georgia

How We Left the Wire Service Behind — and Finally Started Making Money on Delivery

The florists who thrive going forward will not necessarily be the busiest shops. They will be the ones operating with the most clarity — and the most confidence in the value they provide.

Sponsored by gotFlowers?
September 13, 2026
38 views
4 minute read

Unlocking Your Creative Potential as a Florist: Key Takeaways from “Design School”

To develop a unique botanical expression, it’s essential to regularly exercise your creative mind and push boundaries.

Morgan Anderson, Ph.D.
September 13, 2026
20 views
2 minute read

How to Prepare Your Flower Shop for the Fall Rush

Fall brings a fresh wave of floral orders, events and celebrations—here’s how florists can get ready before business gets busy.

Colette Proffit
September 13, 2026
20 views
3 minute read

Elevate Designs with Faux Botanicals

Discover how going beyond fresh flowers can bring lasting color, texture and seasonal style to a striking autumn centerpiece.

Jeanne Ha, AIFD, CFD, CEJ
September 6, 2026
272 views
2 minute read

Halloween 2026: Unexpected Color Palettes Florists Should Offer

Halloween flowers are moving beyond orange and black as unexpected color combinations bring a fresh, sophisticated twist to October designs.

Colette Proffit
September 6, 2026
208 views
3 minute read

The Advent Wreath

To spark early design inspiration, we explore the crown jewel of Germany’s Christmas floral traditions and other festive holiday customs from Europe.

Laurie Petrausch
August 30, 2026
412 views
5 minute read

Hailey French of Pachamama Floral Design

How to Make Floral Waste Work for You

By making thoughtful changes, learning from others and continually looking for better solutions, florists can gradually reduce waste and build more environmentally responsible businesses.

Melissa Greer
August 30, 2026
295 views
3 minute read

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.

Colette Proffit
August 30, 2026
329 views
2 minute read

Dolly Parton’s Legacy: A Special Rose of a Person

With her big hair, bigger heart, and razor-sharp wit, Dolly became a symbol of joy and self-invention, proof that glamour and goodness can share the same stage.