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Editorial

2630 posts

Original reporting, expert insights, and in-depth features created by our editorial team to inform, inspire, and elevate the floral industry.

Photo by Jeanne Ha, AIFD, CFD, CEJ

Elevate Designs with Faux Botanicals

Discover how going beyond fresh flowers can bring lasting color, texture and seasonal style to a striking autumn centerpiece.
Photo by Vecteezy

Halloween 2026: Unexpected Color Palettes Florists Should Offer

Halloween flowers are moving beyond orange and black as unexpected color combinations bring a fresh, sophisticated twist to October designs.
Laurie Petrausch and Lechner Floristik

The Advent Wreath

To spark early design inspiration, we explore the crown jewel of Germany’s Christmas floral traditions and other festive holiday customs from Europe.
Hailey French of Pachamama Floral Design

How to Make Floral Waste Work for You

By making thoughtful changes, learning from others and continually looking for better solutions, florists can gradually reduce waste and build more environmentally responsible businesses.

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.
Dolly Parton

Dolly Parton’s Legacy: A Special Rose of a Person

With her big hair, bigger heart, and razor-sharp wit, Dolly became a symbol of joy and self-invention, proof that glamour and goodness can share the same stage.
Photo Courtesy Juniper Flowers

Gifts That Keep on Giving

Corporate opportunities for florists abound during the holidays. Start planning now.
  • Jon Bell
  • August 23, 2026
  • 386 views
  • 4 minute read

What Your Favorite Flower Says About You

Roses, dahlias, sunflowers or wildflowers? Your favorite bloom might reveal more about your personality than you think.

Turning What’s in the Field (or Fridge) into Content People Want

Constraints force creativity, and audiences notice the difference between styled-to-death and genuinely considered.
Photo and design by Reliant Ribbon

Elevate Holiday Decor with Designer Ribbon

Designer ribbon stands apart in the details. Rich textures, intricate embroidery, metallic accents and rich, saturated color all contribute to a more polished, finished look.