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Business

1012 posts

The latest business news, company updates, market developments, and professional insights from across the floral industry.

The Advent Wreath

To spark early design inspiration, we explore the crown jewel of Germany’s Christmas floral traditions and other festive holiday customs from Europe.

Laurie Petrausch
August 30, 2026
388 views
5 minute read

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.

Colette Proffit
August 30, 2026
297 views
2 minute read

No Dancing Required

How authenticity drives flower business success and attracts great clients.

Kirk Wilder, ACME Floral Co.
August 9, 2026
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429 views
3 minute read

Vending Machines: A New Opportunity or the Next Challenge for Independent Florists?

As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming.

Jil Peterson, Bloomprint
August 9, 2026
432 views
3 minute read

Innovation Without Cost Creep

How to refresh your design style, protect profits and cultivate sustainable growth.

Alison Ellis
July 26, 2026
475 views
4 minute read

Five Hidden Expenses That Are Quietly Eating Your Profits

As florists prepare for the busy fall and holiday seasons, understanding where profits are quietly slipping away may be one of the smartest investments they make.

Colette Proffit
July 26, 2026
493 views
3 minute read

David Austin Roses Announces Passing of David J.C. Austin

He led the business for more than three decades, driving growth and transformation from a specialist nursery into a globally recognised name among rose lovers.

FR Team
July 19, 2026
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513 views
2 minute read

Why Your Business Should Offer Floral Subscriptions

Flower shop subscription services consist of regular, ongoing flower deliveries with several options to choose from. These services are a convenient way to build returning customer base and grow profitably.