FloraHolland

First Clock Successfully Migrated for Floriday Auctioning

The technical migration of clock N5 is an important milestone, but definitely not the final step. Over the coming weeks, Royal FloraHolland will be migrating the other clocks step by step.
Floral Innovations

New AI Bouquet Configurator Explores the Future of Digital Flower Selection

Floral Innovations develops prototype based on the InfoFlowersPlants database featuring more than 8,000 flower species and varieties.
Rodney Crittenden, Executive Vice President/Secretary/CEO of the Great Lakes Floral Association

Rodney Crittenden to Retire After 30 Years at Great Lakes Floral Association

Great Lakes Floral Association Executive Vice President to step down May 1, 2027, search for successor underway.
Dallas Market Center

Dallas Market Center Named Finalist for Trade Show Executive’s 2026 Good Impact Award

The Good Impact Award honors trade shows that create positive legacy and meaningful difference for the communities they serve.
bloomnation

Bloomnation Launches Weddings & Events Business Solution

From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place.
BFG Supply

BFG Supply Files for Chapter 11 Bankruptcy

A series of acquisitions, including Greenhouse Megastore, were not fully integrated, creating higher operating costs and preventing BFG from achieving expected savings.

DevX 2026: What is the Floral Industry Prioritizing?

WFFSA asked several leaders who participated in DevX what they are prioritizing now. Their answers offer a useful snapshot of where the wholesale floral industry is headed and what it may take to succeed there.
Ava Forystek

AFE’s Newest Scholarship Supports International Research Experiences for Future Floriculture Leaders

The scholarship reflects his longstanding belief that international partnerships and research are essential to advancing horticulture.
American Floral Alliance

CalFlowers Becomes American Floral Alliance

A new national identity for CalFlowers, built on 85 years of floral industry leadership.
Main Wholesale Florist

Main Wholesale Florist Expands Footprint with New Logistics Hub

Family-owned and operated industry leader capitalizes on multi-generational legacy with official move into southern New Jersey facility.