Kat Castagnoli | Florists' Review

Picture-Perfect Weddings of 2021

Posted by Kat Castagnoli | May 6, 2021 | Main Theme Story |

Picture-Perfect Weddings of 2021 By Kat Castagnoli, AIFD, CCF For better or worse, 2020 profoundly...

Hottest Wedding Dress Trends and Bouquet Styles That Compliment Them

Posted by Kat Castagnoli | Apr 26, 2021 | Floral Trends, Main Theme Story |

There’s no shortage of uber-chic bridal dresses in 2021 Whether your brides are planning micro...

Only the Best Blooms for Mom

Posted by Kat Castagnoli | Mar 24, 2021 | Floral Trends, Main Theme Story |

Only the Best Blooms for Mom Article by Kat Castagnoli, AIFD, CFD, CCF Designs by Jaime Webber,...

The Colors of 2021: Illuminating the Year Ahead

Posted by Kat Castagnoli | Mar 10, 2021 | Floral Trends |

The Colors of 2021: Illuminating the Year Ahead Story and Design by Kat Castagnoli, AIFD, CFD...

Permanent Happy Hour

Posted by Kat Castagnoli | Jan 12, 2021 | Floral Trends |

Like so many others, Robert Carroll was forced to close the doors to Felice Design Studio in mid-March due to COVID-19. “We decided to design a series of permanent floral arrangements to brighten homes during this dark time,” so Carroll created the “Happy Hour Collection”. Cheers and more info here…

Everlasting Beauty

Posted by Kat Castagnoli | Jan 1, 2021 | Main Theme Story |

It used to be easy for florists to spot a “silk” flower a mile away. Not anymore. Permanent Botanicals are designed with such high quality that they not only look exactly like their fresh counterparts but also feel and, in some cases, smell just like them. Read more…

Creating Narratives Through Floral Installations

Posted by Kat Castagnoli | Nov 17, 2020 | Florist Spotlight |

Twenty-something floral designer @Rebecca Schrag is blazing her own trail on Kansas City’s floral scene. Learn More…

Sympathy Reimagined

Posted by Kat Castagnoli | Nov 1, 2020 | Main Theme Story |

With strict limitations in place as a result of COVID-19, the sympathy flower business has changed dramatically. Gone are the days of large church services, gravesite gatherings or celebrations of life. They’re now replaced, largely, by Learn More…

Creative Colaboration

Posted by Kat Castagnoli | Oct 1, 2020 | Main Theme Story |

With millions of florists and wedding vendors facing debilitating business losses, the creatives you’re about to meet opted to band together, rather than struggle alone, and forge their own unique collaborations.

A Beautiful Education

Posted by Kat Castagnoli | Sep 11, 2020 | Floral Trends |

Almost 15 years ago, I walked into Golden West Community College (GWC) in Huntington Beach, Calif., to try my hand at floral design in a basic class.

Bleached, Dried and Divine

Posted by Kat Castagnoli | Sep 8, 2020 | Floral Trends |

To say that floral designers are obsessed with them would be putting it mildly.

The Year of the Pivot

Posted by Kat Castagnoli | Aug 31, 2020 | Main Theme Story |

“Pivot” will be one of the words many of us will associate with the year 2020. As the world changed very quickly in March due to COVID-19, floral designers who specialize