Five tips for attracting new customers and strengthening relationships with existing ones. By Shawn Michael Foley,...
Comfortably wearable flower designs are a specialty at Miami’s Aniska Creations, and co-owner Ana Isabel Vivas shares...
Tips for hiring a freelance floral designer as well as finding and accepting jobs as a freelancer. By Shawn Michael...
By Nita Robertson, AIFD, CFD Botanical/Scientific Name: Hippeastrum spp. Common Names: Amaryllis,...
Orlando’s The Floral Way Studio has established two branding “trademarks,” both of which have created a unique and...
Tulip growers in the United States, together with their European flower bulbs suppliers are organizing another Flower...
Strange Bright Blooms A History of Cut Flowers This just-released book explores the social ramifications of cut...
A celebratory look at some of our floral industry compatriots who have been in business as long as—or longer than—us....
