Floral couture is where flowers meet fashion and it is incredible. Amazing dresses worthy of the runway are created with living florals and foliage to make a grand statement. Three Palm Beach floral designers were challenged to create their take on floral couture and it is so stunning! Get inspired by these gorgeous designs.

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Floral Couture

Catch a glimpse of no-holds-barred creativity where fashion and flowers intersect

By Daphne Nikolopoulos -September 27, 2021

When it comes to floral artists per capita, Palm Beach surely ranks among the top in the nation. You’ve marveled at their exquisite centerpieces at friends’ homes or their elaborate displays at charity events. Now feast your eyes on their couture creations: bespoke dresses worthy of the runway but rendered in living florals and foliage. Palm Beach Illustrated challenged three floral designers to create sartorial masterpieces, giving them the freedom to let their imaginations bloom.

Forever Young

A flirty nod to the exuberance of youth

The Florists: Reed McIlvaine, owner and event designer, and Nathalie Karjalainen, floral designer; Renny & Reed, Palm Beach

The Dress: Because Palm Beach is younger than ever, Nathalie and Reed were inspired to design a shorter, flirty dress and let the flowers—blue and lavender delphinium, lavender, purple and pink stock, and others—speak for themselves. “Renny & Reed is not known for being ‘fussy,’ so we focused on color, texture, and volume,” Reed says. “We designed strappy heels with playful bear grass and fresh florals. And of course, a pet floral flamingo to cap off this Palm Beach moment!”

The Muse: Lauren Layne Merck is a pro model who’s been the face of campaigns for Armani and Polo Ralph Lauren. She currently designs swim- wear under the label Lauren Layne Swim. She says of her floral dress: “The attention to detail was incredible. I felt like a princess in her garden!”


A vibrant tribute to Florida’s flora

The Florist: Rodrigo “Varito” Vasquez, master florist, with project assistants Edmond Siles and Ignacio Colmenares; The Special Event Resource and Design Group, West Palm Beach

The Dress: Florida’s botanical bounty and the vivid hues of the tropics inspired Varito’s floral mermaid gown, which took more than 100 hours to create. Crafted of 8,000 carna- tion petals, 500 berries, 80 calla lilies, 2,000 ruscus leaves, 12 Ecuadorian black roses, and 70 scabiosa bloom heads, all attached by hand, this blossoming tour de force “highlights the wonder, the color, and the beauty found in nature,” according to Varito. His ensemble also includes a floral shoulder shrug, shoes, head piece, and even earrings.

The Muse: Tiffany Marks Isaacs is CEO of luxury handbag and accessory purveyor Lana Marks. “Varito’s passion for floral design is infectious,” she says. “I was captivated by the exquisite craftsmanship that went into creating a masterpiece like this.”

Wild Flower

A celebration of the feminine spirit

The Florists: Ricardo Peralta, head floral designer, Antonio Sosa, floral design assistant, and Barak Mizrahi, marketing director; Xquisite Events, Boynton Beach

The Dress: Inspired by female empowerment and confidence, the designers created an ensemble that symbolized “freedom of expression, uniqueness, and the natural evolution of the flourishing woman.” The gown is covered in plum calla lilies, Bells of Ireland, purple anthuriums, green dianthus, and hand- applied single petals of amnesia roses with a smattering of panda orchids and asparagus plumosa foliage dyed pink. The extraordinary floral headpiece from which radiate orchids and butterflies represents “the combination of beauty, freedom, and freeing your mind,” Barak says.

The Muse: Whitney Schott is a resident of Palm Beach and Bedford, New York, and a recent graduate of the Christie’s Education master’s program in modern and contemporary art. “I felt like a muse in a work of art,” she says of the Xquisite gown. “It was magical.”