Make It Easier To Be Found Online: 6 SEO Optimization Tips For Florists

1.) Optimize your presence on local directories

Thanks to online directories, more people than ever are deciding to purchase online before even visiting a website. That’s why Google My Business, Yelp, and even Facebook are vital tools to ensure people can find your shop online. And it’s not just about your name, address, and phone number: you’ll need to include a description of your business, as well as photos and videos to show your products. The more information you have on these directories, the better your potential customers will be able to see, at a glance, what you offer.

3.)Make user experience (UX) your priority

You may have heard the term “UX” and weren’t sure what it was all about. In short, it means what the user experiences when they go to your website. Is it easy to navigate? Fast? Secure? Not only is this important for the user, but it’s also a vital component in how Google’s algorithm ranks your website. Go through your website as a typical customer and see how easy it is to use. Then correct anything that makes it tougher for you to move through the shopping and purchasing process.

5.) Create valuable, relevant content

When it comes to search engine rankings, there’s nothing more important than high-quality content. Of course, you should make sure your website is optimized technically (see below), but if your site isn’t full of engaging content that’s continually updated, you aren’t likely to see those high search rankings. There’s so much you could write about, and it can seem overwhelming. To make it easier, focus on your ideal customer and write directly to them. Do they want decorating tips? Holiday ideas? How-to videos? There’s no end to the amount of content you can create. And if you’re not up for creating content, find a professional and have them write your content for you—it can be well worth the investment.