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On the Theme

On the Theme

As florists, you do so much for your communities every day. You help people celebrate holidays and family, you bring couples together in matrimony, you help the grieving mourn their losses and, sometimes, you even help “bad boys” get out of the doghouse! That’s why this issue of Florists’ Review is dedicated to you, your hard work and your creativity! We want to celebrate, honor and thank you for your tireless efforts – and help you remember why you do what you do and why what you do is so important.This hand-tied bouquet utilizes an armature (cage structure) formed of Oasis Florist Netting as its core mechanic. Bouquets for fall weddings don’t have to be limited to traditional autumn hues and seasonal botanicals like Chrysanthemum, fall-colored leaves and pumpkins. Instead, create a sumptuous bouquet like this, in which both temperate and tropical blooms are blended as well as a rich analogous combination of tints, tones and shades of red and orange.

As part of the celebration, we’re announcing this year’s “Retail Florist of the Year” – Alyssa Van Guilder, owner of Apotheca Florist in Goffstown, N.H. – in this issue, along with our regular design and care-and-handling sections that will bring you lots of tips, tricks and ideas.

We’re also dedicating a large section of this issue to American Flowers Week – June 28-July 4, 2019. Debra Prinzing, in collaboration with American flower farms and wholesalers across the United States, brings us a photoshoot that captures lush dresses shot on location with Alaska peonies, California Gerberas, Florida greenery, Maine fall flowers, Michigan ferns, Missouri sunflowers, Oregon Zinnias, South Carolina Spanish moss and Washington Dahlias.

Finally, we’re bringing you a story out of Colombia, as a wonderful collaboration between Alexandra Farms and EMC-certified designers comes into full bloom with lush David Austin Roses and butterflies, to boot.

We hope you enjoy it as much as we enjoyed putting it together!

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