NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Porta Nova introduces the rose with the lowest carbon footprint
At the Trade Fair Aalsmeer this week, Porta Nova will introduce the Red Naomi Futura. Based on the new European calculation method FloriPEFCR, it has the lowest carbon footprint of all roses available on the Dutch market: Source: PRESS RELEASE | 30 October 2024 |Porta...
Tips for Using Lisianthus in Wedding Bouquets
Lisianthus’s beauty makes it a popular choice for wedding bouquets, but without proper planning, overordering can lead to unnecessary expenses. Full Article Here. True Client Pro How to Use Lisianthus in Wedding Bouquets Lisianthus’s beauty makes it a popular choice...
Ecuadorian Talent Shines at Naranjo Roses
The Dare to Bloom floral competition made its debut in Ecuador at Naranjo Roses in Cumbayá, featuring five talented Ecuadorian florists working with the preserved roses of LULU. Full Press Release Below Dare to Bloom: Ecuadorian Talent Shines at Naranjo Roses Quito,...
The Allure of Marigolds
By Nita Robertson AIFD As we step into the heart of autumn, marigolds emerge as a vibrant and versatile choice for florists. These cheerful blooms, with their bold hues of orange, yellow, and even deep red, offer a unique charm that can elevate any arrangement. Let’s...
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Enter Florists’ Review’s March Best in Blooms Design Contest
Submission for the Florists' Review BEST IN BLOOMS March 2022 Contest Melrose International & Ball SB Edition Enter for your chance to be a semi-finalist and compete for the title. Win a Florist Spotlight feature in Florists' Review magazine and have...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Life’s a Peach
An enchanting floral display inspired by one of summer’s most succulent fruits—a concept that provides myriad opportunities for creating festive fall and winter tablescapes. Floral design, photos and text by Paulina Nieliwocki Blue Jasmine Floral Berkeley Heights, N.J....
Garden Rose Lantern Centerpiece
Watch as floral designer Erik Witcraft, AIFD, creates a beautiful and versatile lantern arrangement that can be used for both wedding ceremonies and receptions. This trend-forward design showcases Alexandra Farms’ exquisite blush-pink ‘Tsumugi’ Wabara Garden Roses nestled among a virtual “forest” of textural foliages – all “growing” around, through and over an ornate Victorian iron lantern. READ MORE…
Rock ’n Roses
This alternative floral design idea—like rock ’n roll—may not appeal to all, but it will find fans among those who appreciate new and nontraditional expressions of art. Find the beat here…
Transparent Ring Bouquet and Boutonniere
A contemporary design for a hipster bride or an adventurous prom-goer who want an unconventional bouquet, check out this decorative architectural aesthetic from Erik Witcraft, AIFD, CFD…
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BUSINESS AND MARKETING
Safeguard Your Business: Insurance Secrets Every Florist Should Know
By Melinda R. Cordell Maybe insurance is the least sexiest topic ever. But that all changes when a stolen car crashes into your storefront. In July 2022, Native Poppy in South Park, San Diego, California, was coming out of the pandemic and getting back to selling flowers...
Goals for 2022
Goal-setting is one of the most important activities you can do to keep your business from becoming stagnant and to stay focused on profitable areas. Business goals set the stage for ongoing success. While setting goals at the beginning of the year is standard, it’s...
The Art Of Hosting Floral Design Workshops
A guide to planning and hosting workshops to increase your revenues. By Andrew Joseph Blooms on Boswell There’s an old adage, “If it ain’t broke, don’t fix it,” but that’s not always practical advice when it comes to running a business like a flower shop....
Delivery Options for Flower Shops
Consumers Want It Fast, and They Want It Now Accelerated delivery options are a must for flower shops. By Alex Frost For more than 100 years, retail flower shops have primarily used their own delivery vehicles and in-house drivers to make local deliveries. This was...
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CREATIVITY AND EDUCATION
Oasis® Mache Products
The perfect forms for highlighting your creativity and design skills—and providing your clients with eye-catching works of art! Made with Deluxe OASIS® Floral Foam Maxlife and compostable Mache backings, OASIS® Mache Products are quality accessories for flower...
Book Review: Strange Bright Blooms
Strange Bright Blooms A History of Cut Flowers This just-released book explores the social ramifications of cut flowers and the floriculture industry throughout history. At a whopping 324 pages, comprising 90 stunning color plates and 20 halftones, Strange Bright...
Prom 2022
Tips for ensuring your most successful prom season ever. By Nita Robertson, AIFD, CFD Prom season is around the corner and that means flowers to wear and carry. Teenagers throughout North America are planning their spring formals and proms. Dresses, tuxedos, limos,...
Prom Corsage and Boutonniere
This year, especially, prom-goers will want to make personalized statements and lasting impressions with their attire and their flowers, so be ready with plenty of beautiful ribbons and accessory options to create the perfect floral wearables for their all of their...
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