NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Blooms across California’s Central Coast
In late July coastal towns of central California were transformed into displays of floral artistry celebrating the 30th anniversary of Florabundance. Full article here Source: floraldaily US: Blooms across California's Central Coast to celebrate 30 years of...
The Gateway To The Americas Floral Design Competition 2024
Celebrating Floral Excellence: The Gateway To The Americas International Floral Design Competition 2024 By Nita Robertson AIFD Last week in Panama, floral designers from around the world gathered to compete in the Gateway to the Americas Cup Floral Design Competition....
Principles and Elements of Floral Design
Learning the proper principles, elements, mechanics and techniques to achieve floral design mastery will help you to expand your skills and truly enjoy the artform. Sharon McGukin AIFD, Smithers-Oasis Design Director, shares her knowledge on the foundation of floral...
Georgia Governor Proclaims September Balloon Month
This recognition highlights the joy balloons bring and the significant economic impact of the balloon industry in Georgia and worldwide, achieved with the support of Bob Burton, COO of burton + BURTON® Full press release below Source: burton and Burton Georgia...
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Best in Blooms Contest May 2021
BEST IN BLOOMS CONTESTWin a Florist Profile feature in Florists' Review magazine and have your work featured across all of our social media platforms, be a guest on our Lunch and Learn YouTube/Facebook series, AND win a $500 credit with BallSB and more!!!! Submit your...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Lush Garden Design
A lovely garden-style arrangement features decorative design elements from Smithers-Oasis—including black floral foam. Floral design, photos, video and text by Nita Robertson, AIFD, CFD Presented by Smithers-Oasis North America This modern garden-style design...
Rose Arrangment tutorial | Three Different Ways to Arrange Roses
Geranium Lake Flowers show us three different ways to design with roses, from easy to technical. Watch here…
Small Designs
Anyone who has entered a floral design competition or taken part in an in-person evaluation for a floral design credential knows that “flowers to wear” is a commonly tested category. Careful consideration of line and depth is the key to winning designs in this category. Read more here…
Tropical Flower Arrangement
You will love this exploration of tropical flowers as Leanne creates a lavish arrangement with flowers from Green Point Nurseries. Watch now…
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BUSINESS AND MARKETING
Private Labeling: Local, Personalized, Profitable
Discover how “private labeled” products can resonate with today’s consumers, expand your brand and generate greater sales. By Melinda R. Cordell How do I love thee, private-label products? Let me count the ways. 1. Private labeling allows you to add to your brand with little...
Houseplant Boom
Houseplant Appeal Grows with Younger Generations Millennials and multi-generation businesses are key factors for increased houseplant sales. By Brenda Silva Millennials and the oldest third of Generation Z are key demographics spurring the demand for houseplants, and...
Flower Photography Guide
Documenting your fabulous floral designs in photos is becoming increasing important for your marketing efforts. Here are nine tips for taking better flower photos. By Tonneli Grüetter The global cut flower industry is expected to grow to more than $49 million in...
Showing Off for ShowHouses- How Designers Can Get Their Work Into Designer Show Houses
By Jill Brooke Although flowers enhance any room with pizzazz and personality, that is not the focus for Steven Mandel. Like a Dumbledore-like wizard from Harry Potter movies, Mandel is busy fielding calls and conjuring possibilities for award-winning decorators...
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CREATIVITY AND EDUCATION
Instagram Star of the Month
20 Questions with Floral Designer Sophie Powell 1. Where can people find you on social media? SP: Instagram @u.fl.o.sophie 2. Where are you located? SP: London, U.K. 3. What is your business name: SP: U.FL.O.—Unidentified Floral Object 4. Who is your favorite floral social...
FTD’s 2021 Makeover Magic
ONE-HUNDRED-TWENTY-SIX-YEAR-OLD ROTH FLORIST, IN LAFAYETTE, IND., WAS THE RECIPIENT OF FTD’S NINTH- ANNUAL MAGICAL SHOP MAKEOVER. The impact of a flower shop’s appearance, matched with incredible customer service, can make all the difference in that shop’s...
Best in Blooms Winner and Finalists
Meet the winner and finalists in FR’s flower design contest. Alexandra Farms Edition By Nita Robertson, AIFD, CFD Florists’ Review is again excited to present the finalists in our November “Best in Blooms” flower design contest. We received more than 30 entries...
Gift Baskets Year Round
Themed gift baskets provide year-round opportunities to increase sales with upsell items. By Brenda Silva Among the most traditional gift and gourmet baskets are seasonal fruit baskets and fancier baskets with chocolates and/or other sweet treats. Both of these types...
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