NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
A Promising Future for the Floral Industry
The next generation of the floral industry is getting ready to kickstart their hands-on internships at top production and retail operations around the country through AFE’s Vic & Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program. ...
Celebrate American Grown Flower & Foliage Month
New for this year, floral industry members can now access a comprehensive marketing TOOLKIT provided by Certified American Grown. By leveraging these resources, participants can enhance their promotional efforts, engage with their communities, and spread awareness...
Rosaprima Launches Newest Spray Rose Collection
Celebrate the launch of the newest spray rose collection from Rosaprima. In this exciting campaign delve into the rich palette of personalities embodied by each vibrant rose color. Full Article Below-Source: Rosaprima We are thrilled to celebrate the launch of our...
Tips for Promoting Sympathy Flowers
Sympathy flowers beautifully express love and respect during times of loss. They offer comfort to grieving families and add a touch of beauty to sorrowful moments. However, marketing these flowers requires a delicate and thoughtful approach. Rio Roses provides...
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Picture-Perfect Weddings 2018
"Our 20th annual contest showcases the talents of nearly 50 florists across the U.S" “A picture is worth a thousand words.” For a bride and groom, those pictures are captured memories of intangible moments from the happiest day of their lives. For the floral...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Hand-tied Bouquet for Valentine’s Day
There are a great many novelty varieties of carnations and spray carnations on the market today, and this design will reignite interest in these beloved, fragrant and long-lasting flowers. Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Beth...
Fall Centerpiece 2020
Fall Centerpiece created for general floral design class.
Fun Floral Creating with Kids
This video shows a fun activity to do in the Autumn, together with kids you can create these great leaf trees. All you need are some pretty autumn leaves, a pot and sticks and we show you how to make some great floral arrangements from this. This activity is great for kids from 5 years old and…
How to Make a Long, Low Table Centrepiece this Autumn
This week for our Colorstrology series, Debbie is demonstrating how to make a long and low table centrepiece for a dinner party in an autumnal colour palette, incorporating the claret red with orange and green. For arrangement details, click here…
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BUSINESS AND MARKETING
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with lush roses, perky peonies and...
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CREATIVITY AND EDUCATION
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re talking...
Dynamic Delivery Fees in Floral
Making the case for charging higher fees for faster delivery service. Read why you should reconsider how you structure your rates here…
Employee Handbooks
These often-neglected business tools can reduce management headaches and create a more productive and harmonious workplace. Read what you need to know about them here….
Michigan Floral Community Comes Together, Even in a Pandemic!
In an “everything’s canceled” kind of year, one epic floral event carried on. Now in its fourth year, “Art in the Elements,” Michigan’s annual outdoor floral sculpture show. Read about the storybook and fairytale inspired installations here…
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