NEW ISSUE
Our January Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
21st Annual American Floral Forecast 2026
Available for FREE
LATEST NEWS
Rosaprima Presents the Bloom & Blossom Event
A Celebration of Floral Innovation Across U.S. Wholesalers Rosaprima is excited to present the Bloom & Blossom Launch Event, a nationwide showcase of the latest Rosaprima and Floraprima varieties. From August 15th to 31st, florists and designers can explore these...
Elevate Your Floral Photography
The "Floral Photography Checklist" provides tips and techniques for turning your floral creations into visual masterpieces. This essential guide, presented by New Bloom Solutions, is designed for floral professionals who want to elevate their creations into stunning,...
Tropical Floral Design Guide
Mayesh offers a free, invaluable resource for florists seeking to expand their expertise in tropical flowers and foliage. Download your free Tropical Guide today! Full Article Below- Source: Mayesh Introducing Our Tropical Floral Design Guide We're excited to announce...
A Milestone for Fitz Design
In the vibrant world of floral design, where creativity blooms and innovation thrives, it's always exciting to witness extraordinary achievements. Today, we’re delighted to share some fantastic news about one of our floral industry leaders: Fitz Design. Recently, Fitz...
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“Garden Rose Design Contest” Winners Showcase
"Alexandra Farms’ second-annual contest generated excitement around the world, drawing entries from more than 200 designers in 34 countries." Cheers to Alexandra Farms – the premier grower of premium garden roses in Colombia – for hosting its spectacular “Garden Rose...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Women’s Day Brunch
A colorful tablescape for a gathering of women celebrating women. Floral design, photos, video and text by Paulina Nieliwocki, Blue Jasmine Floral, Berkeley Heights, N.J. Presented by Sun Valley Floral Farms Arcata, Calif. The vibrant rainbow-like hues of the flowers are...
Floral Design Demo #4, Part 1: Handtied Bouquet on Upcycled Frame by Nicky Markslag
The first Flower Arranging livestream by Nicky Markslag! Nicky Markslag is an International Freelance Florist who has traveled the world to create flower arrangements…
How to Make a Contemporary Design with Cymbidium Orchids
This week Debbie is demonstrating how to make a contemporary flower arrangement using three simple materials, cymbidium orchids, steel grass and a tank vase. See more…
The Softer Side of Autumn
The spirit and ambiance of the autumn season can be communicated with more than the traditional seasonal flowers and colors, as demonstrated in this contemporary centerpiece by floral designer and business consultant @Frank Blanchard, AIFD, CFD. Learn More…
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BUSINESS AND MARKETING
Are You a Great Manager?
Tips for becoming a more productive and effective manager. By Phillip M. Perry Great management skills are more important than ever in today’s tight labor market. Businesses large and small need to take steps to retain top-performing people and attract new ones. Dealing...
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CREATIVITY AND EDUCATION
In Season Chrysanthemum
Cover Photo design by Lea Romanowski, CAFA, CAFD, AIFD, CFD, CFEJ, from Calgary, Alberta, Canada. By Nita Robertson, AIFD, CFD BOTANICAL NAME • Chrysanthemum × morifolium (formerly Dendranthema × grandiflorum) COMMON NAMES...
Florists’ Review Brands Sold to Fuse Media+
WildFlower Media announced that while it will continue publishing florist books, it has sold Florists’ Review, Canadian Florist and Super Floral Magazine Brands to Fuse Media. Read more….
Italian Floral Artistry
From acclaimed Italian floral designer, educator and author, Flavia Bruni, CFD, EMC, Italian Floral Artistry is a book like no other. Showcased in Italian Floral Artistry are 29 of the most available genera of commercially grown cut flowers, along with fun facts and other useful information. Read more…
How to Charge for Permanent Botanical Designs
From dried- or permanent-botanical arrangements, many consumers want to have “something that lasts”, but how should they be priced? We have your answer here…
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