NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Creating Profitable Floral Recipes
Setting the right price is an art in itself when it comes to the floral industry. Your markup plays a significant role in determining the success and profitability of your business. Full Article Below Source True Client Pro How Can Florist Create Profitable Floral...
Rosaprima launches Anemone Levante Collection
Introducing the new Levante® Anemone strain from Floraprima, a division of Rosaprima. This new launch features a mesmerizing variety of Anemone Coronaria. With its soft, multilayered petals, this specialty flower adds an unparalleled touch of elegance and charm to any...
Holly Chapple Leads Inspiring Farm Visit to Alexandra Farms
Holly Heider Chapple led a trip to Alexandra Farms earlier this year with students, offering an educational experience of a lifetime. Highlights of the visit included previewing new varieties and future releases, a full day of creative floral design using fresh stems...
Certified American Grown Launches Collective Social Media Campaign
Certified American Grown is thrilled to announce the launch of a collective social media campaign, inviting farms and vendors nationwide to unite and amplify the importance of American Grown flowers and foliage. This initiative aims to foster a sense of community...
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‘Floral fusion’ the theme of 2018 Rhode Island Spring Flower & Garden Show
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not...
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Hand-tied Bouquet for Valentine’s Day
There are a great many novelty varieties of carnations and spray carnations on the market today, and this design will reignite interest in these beloved, fragrant and long-lasting flowers. Floral design, photos, video and text by Beth O’Reilly, AIFD, CFD, TMF Beth...
Fall Centerpiece 2020
Fall Centerpiece created for general floral design class.
Fun Floral Creating with Kids
This video shows a fun activity to do in the Autumn, together with kids you can create these great leaf trees. All you need are some pretty autumn leaves, a pot and sticks and we show you how to make some great floral arrangements from this. This activity is great for kids from 5 years old and…
How to Make a Long, Low Table Centrepiece this Autumn
This week for our Colorstrology series, Debbie is demonstrating how to make a long and low table centrepiece for a dinner party in an autumnal colour palette, incorporating the claret red with orange and green. For arrangement details, click here…
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BUSINESS AND MARKETING
The Perils and Pleasures of Transporting Flowers
Tips for getting your designs to their destinations safely and easily. By Jill Brooke Ask any florist the best part of his or her job, and the answer will be the same. It’s that time composing an arrangement and producing a symphony of color with lush roses, perky peonies and...
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CREATIVITY AND EDUCATION
Trends in Decorative Accessories
A look at what’s hot in 2022 in the world of home accents—trends that impact not only your giftware buying but also your floral design styling. By Andrew Joseph Accents. We’re not talking about twangs and drawls or whatever one calls the older Boston voice; no, we’re talking...
Dynamic Delivery Fees in Floral
Making the case for charging higher fees for faster delivery service. Read why you should reconsider how you structure your rates here…
Employee Handbooks
These often-neglected business tools can reduce management headaches and create a more productive and harmonious workplace. Read what you need to know about them here….
Michigan Floral Community Comes Together, Even in a Pandemic!
In an “everything’s canceled” kind of year, one epic floral event carried on. Now in its fourth year, “Art in the Elements,” Michigan’s annual outdoor floral sculpture show. Read about the storybook and fairytale inspired installations here…
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