NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
ASCFG Announces 2024 Cut Flowers of the Year WinnersÂ
The Association of Specialty Cut Flower Growers (ASCFG) announced it has selected varieties of cut flowers in four categories — Bulb, Fresh, Foliage and Woody — as its Cut Flowers of the Year for 2024. Full Press Release Below ASCFG Announces 2024 Cut Flowers of...
Summer 2024 Las Vegas Market Preview Guide Now Available
The Summer 2024 edition of the Las Vegas Market Preview, the nearly-200-page guide complete with trend information and product previews, exhibitor highlights, business insights, Market details and travel tips, is now available as a print magazine and interactive...
Pick This Inc. Unveils Innovative Biodegradable Floral Pick
Pick This Inc., a pioneering company in sustainable floral solutions, is proud to announce the launch of its new, patented biodegradable floral pick. Full Press Release Below **FOR IMMEDIATE RELEASE** Pick This Inc. Unveils Innovative Biodegradable Floral Pick,...
A Promising Future for the Floral Industry
The next generation of the floral industry is getting ready to kickstart their hands-on internships at top production and retail operations around the country through AFE’s Vic & Margaret Ball Intern Scholarship Program and Mosmiller Intern Scholarship Program. ...
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Picture-Perfect Weddings 2018
 "Our 20th annual contest showcases the talents of nearly 50 florists across the U.S" “A picture is worth a thousand words.” For a bride and groom, those pictures are captured memories of intangible moments from the happiest day of their lives. For the floral...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Sublime Succulent Wearables
Quick and easy techniques for creating dramatic botanical earrings, bracelets and hair combs. Floral design, photos and text by Toni Sicola Succulents for Hire Moab, Utah I love creating wearables with succulents because they can withstand so much. Succulents are virtually...
? Christmas Wreath Tutorial | Anemone Blue Florist ?
Watch this cute tutorial from Anemone Blue Florist on how to make your very own natural Christmas wreath using their amazing and festive Christmas wreath kits. Hang it on your door or use it as a table centre! See more, click below…
Moroccan-inspired Boho Centerpiece
The rich golden yellow hues of Moroccan spices, such as saffron, turmeric and mustard, pair beautifully with mahogany foliage in this exotic Moorish-influenced centerpiece with a trendy bohemian touch designed by Erik Witcraft, AIFD, CFD. Learn more…
Fall Wreaths for Front Door
Create some fall inspired wreaths that you could use for your front door or even as accents to your tabletop decorations with @eddiezaratsian !
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BUSINESS AND MARKETING
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and other...
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CREATIVITY AND EDUCATION
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars Forum...
Romance of the Rose
Flowers have a language of their own. Looking back over history to Great Britain’s Victorian Era (1837-1901), people turned to the act of giving flowers to express their feelings. The rose—conveys the strongest emotions, read more…
The Rise of Virtual Floral Design Contests
COVID-19 has created a void floral design competitions, but several industry organizations have re-invented contest, to keep the competitive spirit, engagement and camaraderie alive. Read more…
Seasons – 75 Flower Design Tutorials
The 75 “how-to” floral designs in this fun and eclectic collection were created by 16 of today’s most recognizable and admired floral artists from the U.S., Mexico and the U.K. Read more…
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