NEW ISSUE
Our August Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- Instagram Star Feature
- 2025 Holiday Trends
- Decking the Halls for Profit
- Seed Breading for Healthy Resistance
- Handcrafted Paper Flowers
- Summer Citrus Garden Tutorial
- The Procrastinator’s Guide
- Boost Your Brand with Canva
- Protecting Your Floral Business
- Holiday Sales Boosters
- Coming Events and more!
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
 ANDMORE Launches Enhanced Market Planning Tools for Buyers
Get more out of your market experience at this summers gift markets. By signing into AtlantaMarket.com or LasVegasMarket.com, buyers can create a Market Plan that seamlessly connects with the @Market App – allowing them to take their plan on-the-go at Market. See Full...
Royer Family Fund Provides Travel Grants for Retail Florists
A new travel grant has been established through the American Floral Endowment (AFE) by a generous bequest from the estate of Ken and Jean Royer. Ken and Jean Royer Family Fund Provides Travel Grants for Retail Florists For Immediate Release Source AFE Alexandria, VA -...
SecondFlor’s Premium Preserved Flowers Now Available in the U.S.
SecondFlor.us is thrilled to continue its expansion into the US market, bringing American professional consumers the unparalleled convenience and enduring beauty of preserved flowers. Full press Release Below- Source Secondflor SecondFlor’s Premium Preserved Flowers...
Discover Tavola
Rosaprima announced the website launch of their sister brand, Tavola! Full Article Below Source Rosaprima June 2024 We are thrilled to announce the website launch of our sister brand, Tavola! Developed with the same commitment to excellence that has defined Rosaprima...
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Celebrating Garden Roses – and Your Design Talent
 Alexandra Farms launches its 2019 “Garden Rose Design Contest" On the heels of its resoundingly successful inaugural “Garden Rose Design Contest” in 2018, Alexandra Farms – the world’s preeminent grower of garden roses – is excited to announce the launch of its...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Sublime Succulent Wearables
Quick and easy techniques for creating dramatic botanical earrings, bracelets and hair combs. Floral design, photos and text by Toni Sicola Succulents for Hire Moab, Utah I love creating wearables with succulents because they can withstand so much. Succulents are virtually...
? Christmas Wreath Tutorial | Anemone Blue Florist ?
Watch this cute tutorial from Anemone Blue Florist on how to make your very own natural Christmas wreath using their amazing and festive Christmas wreath kits. Hang it on your door or use it as a table centre! See more, click below…
Moroccan-inspired Boho Centerpiece
The rich golden yellow hues of Moroccan spices, such as saffron, turmeric and mustard, pair beautifully with mahogany foliage in this exotic Moorish-influenced centerpiece with a trendy bohemian touch designed by Erik Witcraft, AIFD, CFD. Learn more…
Fall Wreaths for Front Door
Create some fall inspired wreaths that you could use for your front door or even as accents to your tabletop decorations with @eddiezaratsian !
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BUSINESS AND MARKETING
The Day in the Life of a Studio Florist
Studio florists typically work out of nonretail spaces, often outfitted for large-scale wedding and event design. Clients are served via online, telephone or in person by appointment. The majority of studio florists design for weddings, parties, corporate events and other...
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CREATIVITY AND EDUCATION
“ROOTS” AIFD Symposium Recap
AIFD’s spectacular 2022 National Symposium By Nita Robertson, AIFD, CFD Photo credit to AIFD® Official Photographer, Nico Alsemgeest “ROOTS,” the 2022 National Symposium of the American Institute of Floral Designers (AIFD), took place July 4-8, at the Caesars Forum...
Romance of the Rose
Flowers have a language of their own. Looking back over history to Great Britain’s Victorian Era (1837-1901), people turned to the act of giving flowers to express their feelings. The rose—conveys the strongest emotions, read more…
The Rise of Virtual Floral Design Contests
COVID-19 has created a void floral design competitions, but several industry organizations have re-invented contest, to keep the competitive spirit, engagement and camaraderie alive. Read more…
Seasons – 75 Flower Design Tutorials
The 75 “how-to” floral designs in this fun and eclectic collection were created by 16 of today’s most recognizable and admired floral artists from the U.S., Mexico and the U.K. Read more…
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