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NEW ISSUE

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Our January Issue

Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.

21st Annual American Floral Forecast 2026

Available for FREE

 

LATEST NEWS

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FloraCheers!® Bottle Bouquet Arrangement Tutorial

FloraCheers!® Bottle Bouquet Arrangement Tutorial

FloraCheers!® by Floracraft is inspired by a viral social media trend providing a mechanic that fits snuggly on the neck of a wine bottle, on the top cage of a champagne bottle, or other narrow-neck bottles. See the design tutorial blog below. Source:Floracraft...

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American Flower Farms Creating Entertaining Experiences

American Flower Farms Creating Entertaining Experiences

The American Grown Field to Vase Dinner Tour invites guests nationwide to dine in the fields of America’s most stunning flower and foliage farms. Source: Flowerpowerdaily How American Flower Farms Are Creating Entertaining Experiences By Jill Brooke...

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Gladiolus: The Flower of August

Gladiolus: The Flower of August

By Nita Robertson, AIFD, CFD Genus/Botanical Name: Gladiolus Common Names: sword lily, corn flag Family: Iridaceae (Iris) Availability: year-round, as cut flowers Vase Life: seven to 14 days Gladiolus flowers, commonly called “sword...

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FROM OUR PAGES

Floral Trends Forecast 2026: A Year of Fearless Design 

Anthologized and written by Molly Lucille with Bianca Bina and Kat Castagnoli, AIFD  As an industry, we are heading into a design year of fearlessness—of why nots, bold creative decisions and sweeping vistas of color. These principals are explored and celebrated in...

The Art (and Algorithm) of Valentine’s Day 2026 

How AI, sustainability and emotional design are transforming one of the industry’s biggest days.  By Kat Castagnoli, AIFD  With Valentine’s Day 2026 landing on a Saturday, florists nationwide are bracing for a complex mix of opportunity and chaos. The good news?...

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious, balanced and natural. Grounded in foundational principles, Korean design is built on a simple yet intentional framework that embraces ethereal, asymmetric forms. Every element...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated contrast. Think maximalism meets...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively...

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TRENDS

Holiday Décor with Ribbon: What’s Trending

Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and...

A Florist’s Guide to Indian Weddings

The abundance of flowers—and business opportunities—in multi-day Indian nuptials. By Nita...

At the Altar, Down the Aisle: Ceremony Floral Trends

By Molly Lucille In the thick of wedding season, it can happen fast. We can lose ourselves during...

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FLORIST SPOTLIGHT

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DESIGN TUTORIALS

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Cascading Beauty

Cascading Beauty

Convey a decidedly autumnal aesthetic in wedding designs—regardless of color palette—by combining dried botanicals with fresh. Floral design, text and photography by Nita Robertson, AIFD, CFD The changing seasons inspired me to create a lush cascade-style bridal bouquet using...

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How to Make a Long, Low Table Centrepiece this Autumn

How to Make a Long, Low Table Centrepiece this Autumn

This week for our Colorstrology series, Debbie is demonstrating how to make a long and low table centrepiece for a dinner party in an autumnal colour palette, incorporating the claret red with orange and green. For arrangement details, click here…

? Christmas Wreath Tutorial | Anemone Blue Florist ?

? Christmas Wreath Tutorial | Anemone Blue Florist ?

Watch this cute tutorial from Anemone Blue Florist on how to make your very own natural Christmas wreath using their amazing and festive Christmas wreath kits. Hang it on your door or use it as a table centre! See more, click below…

Moroccan-inspired Boho Centerpiece

Moroccan-inspired Boho Centerpiece

The rich golden yellow hues of Moroccan spices, such as saffron, turmeric and mustard, pair beautifully with mahogany foliage in this exotic Moorish-influenced centerpiece with a trendy bohemian touch designed by Erik Witcraft, AIFD, CFD. Learn more…

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BUSINESS AND MARKETING

Engaged Employees

Engaged Employees

A great workplace, with staffers who enjoy their jobs, can drive both productivity and sales. By Phillip M. Perry “Hire motivated people who can help your business grow.” That popular mantra has always been easier said than done. And today, the challenge is tougher than ever,...

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CREATIVITY AND EDUCATION

Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st

Florists’ 2023 Trends Report: Sneak Peek Webinar September 21st

Join us on Wednesday, Sept. 21st at 2:30 pm EST for a Free Webinar Florists’ 2023 Trends Report: Sneak Peek Webinar Presented by BloomNation and Florists' Review  Join us for an invite-only sneak peek of the Florists’ 2023 Trends Report compiled by BloomNation. Discover the...

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Employee Handbooks

Employee Handbooks

These often-neglected business tools can reduce management headaches and create a more productive and harmonious workplace. Read what you need to know about them here….

Michigan Floral Community Comes Together, Even in a Pandemic!

Michigan Floral Community Comes Together, Even in a Pandemic!

In an “everything’s canceled” kind of year, one epic floral event carried on. Now in its fourth year, “Art in the Elements,” Michigan’s annual outdoor floral sculpture show. Read about the storybook and fairytale inspired installations here…

Romance of the Rose

Romance of the Rose

Flowers have a language of their own. Looking back over history to Great Britain’s Victorian Era (1837-1901), people turned to the act of giving flowers to express their feelings. The rose—conveys the strongest emotions, read more…

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