NEW ISSUE
Our September Issue
Welcome to our new edition of Florists’ Review! As always, we strive to provide our readers with the latest trends and insights in the world of floristry.
- The Cultural Code of Cut Flowers
- Regional Wedding Trends
- Autumn Wedding Contest Winners
- Modern and Modular
- Romantic Wedding Centerpiece
- How to Attract and Win High-end Wedding Clients
- New Prescriptions for Rising Health Costs
- Collaboration is Key
- Coming Events and More
To purchase a print copy of the issue, please visit our SHOP
LATEST NEWS
Celebrate American Grown Flower & Foliage Month
New for this year, floral industry members can now access a comprehensive marketing TOOLKIT provided by Certified American Grown. By leveraging these resources, participants can enhance their promotional efforts, engage with their communities, and spread awareness...
Rosaprima Launches Newest Spray Rose Collection
Celebrate the launch of the newest spray rose collection from Rosaprima. In this exciting campaign delve into the rich palette of personalities embodied by each vibrant rose color. Full Article Below-Source: Rosaprima We are thrilled to celebrate the launch of our...
Tips for Promoting Sympathy Flowers
Sympathy flowers beautifully express love and respect during times of loss. They offer comfort to grieving families and add a touch of beauty to sorrowful moments. However, marketing these flowers requires a delicate and thoughtful approach. Rio Roses provides...
ANDMORE Launches Enhanced Market Planning Tools for Buyers
Get more out of your market experience at this summers gift markets. By signing into AtlantaMarket.com or LasVegasMarket.com, buyers can create a Market Plan that seamlessly connects with the @Market App – allowing them to take their plan on-the-go at Market. See Full...
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Celebrating Garden Roses – and Your Design Talent
Alexandra Farms launches its 2019 “Garden Rose Design Contest" On the heels of its resoundingly successful inaugural “Garden Rose Design Contest” in 2018, Alexandra Farms – the world’s preeminent grower of garden roses – is excited to announce the launch of its...
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FEATURES
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TRENDS
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FLORIST SPOTLIGHT
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DESIGN TUTORIALS
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Versatile Trans-seasonal Centerpiece Tutorial
This spectacular centerpiece offers consumers great value with the opportunity to refresh and transition it throughout the fall and winter seasons by changing out the fresh botanicals as the original ones fade. Floral design, photography, and text by Renee Tucci, AIFD, CFD,...
Classic Armature Vase Arrangement
Vase arrangements are often easier to create and flower placements are more secure when a designer uses an armature over the opening of the container. In this arrangement of glorious pink ‘Tsumugi’ Wabara Garden Roses from Alexandra Farms, floral designer Erik Witcraft, AIFD, creates an armature with Oasis Aluminum Wire and Oasis Beaded Wire that is both functional and decorative, READ MORE…
How to Make a Grouped Cushion Funeral Tribute
In this video, Debbie demonstrates how to make a grouped, textured cushion funeral tribute using a variety of different flower varieties in claret, greenery and reindeer moss, finished with hessian ribbon pleated edging.
Modern Monochromatic Bouquet
Building “architecture” into a bridal bouquet can help elevate a simple cascading bouquet into something truly spectacular and modern. @Erik Witcraft AIFD @Rio Roses
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BUSINESS AND MARKETING
Studio Versus Store: Which Business Model is Right for You?
By Nita Robertson. AIFD, CFD A career with flowers can take on many different forms. Here, we will explore the studio and retail flower shop business models. A huge factor in deciding which business model is right for you is personal lifestyle choice and goals—as well as...
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CREATIVITY AND EDUCATION
Florists’ Reviews Autumn Wedding Contest
Enter our latest contest by sharing your autumn wedding work According to The Knot and WeddingWire, October and September are the most popular months for weddings (No. 1 and No. 2, respectively), surpassing June (No. 3) for the past several years! So, we’d love...
You Have to Ask for the Sale
Alison has worked with florists in private coaching sessions over the last several months, she has found herself repeating one message, “You have to ask for the sale.” Find out the importance of how to invite customers to buy what you are selling…
Impermanent
In this inspirational concept-driven book, two of America’s most visionary floral artists collaborate to visually interpret 21 thought- provoking words that are close to their hearts and souls. Read more…
On the Level with Neville
Neville takes a quick look back on 2020, what a year, and asks, “What Next? (No, Seriously!)” Read his optimism and hope for a bright & prosperous New Year here…
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