Ten tips to attract new customers to your Flower Shop. Dive into digital platforms to promote your business. Make time to market and try new strategies.
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Ten Ideas to Attract New Customers in Your Flower Shop
Doron VermaatFollowFeb 27, 2020 · 5 min read
Are you a florist who owns their own flower shop and is looking to acquire more foot traffic?
The answer should be yes.
After all, even if your business is blooming like the most magnificent rose, attracting more customers is never a bad thing. In fact, the moment you get complacent with the clientele you already have is the moment you take your eyes off the prize. Then, all the hard work you previously put into your business to make it profitable will go to waste.
As a business owner, you must always assess your strategies and execution. Otherwise, you’ll get stuck in your ways and fail to evolve with the times.
With concerns about attracting customers, the ten tips below will help you stay at the top of your game. Or, if you’re struggling to attract enough customers to keep you out of the red, the advice below will help you get over the hump.
1. Focus on Wowing Your Current Crop of Clients
Small business owners can’t necessarily spend massive chunks of their budget on overly ambitious marketing strategies.
In most cases, it serves them to extract the most value out of what they already have in front of them.
What does your business already have? A crop of existing customers. No matter how big or small that group is, it’s wise to take great pains in enhancing the experience for clients at your flower shop.
The more satisfying your services are, the more those current clients will spend in your shop.
Also, when you leave that kind of impression on your current clients, it encourages them to refer others to your business.
2. Word-of-Mouth Marketing
Did you know that word-of-mouth marketing results in 5-times more salesthan a paid media impression? Furthermore, were you aware that people are 90% likelier to trust and buy from a brand recommended by a friend?
Those are two reasons you should promote a referral system at your flower shop. Perhaps you can offer a discount or reward to clients who refer their friends and family to your business.
Though referrals aren’t the only thing that you should incentivize for customers. Reward them just for choosing you as their florist — which brings me to the next tip.
3. Introduce a Digital Loyalty Program
According to studies, if you implement customer loyalty programs, it can increase retention by 5%, which could then increase revenue by 25% to 95%.
But you can’t just settle on any old loyalty program. It must be something that fits the needs of small businesses such as your flower shop.
At Loopy Loyalty, for instance, our digital stamp cards provide the perfect customer rewards platform for small businesses. There’s no physical card, meaning you don’t have to waste money on printing costs.
Plus, the implementation process is seamless. There’s a dedicated support team that will walk you through the initial integrations.
Then, you can offer stamps for the number of products spent or dollar amount spent.
Here’s an example: you can reward a customer with a stamp for every $30 spent. Once they reach five digital stamps (i.e., $150 spent), you can offer them a bouquet for half-off.
4. Have Your Own Signature Style
You need something that helps you stand out from the pack. Ensure that you’ve crafted your own approach to floral design so that your shop has its own distinct “hook.” Give customers a definitive reason to shop with you instead of somewhere else.
Otherwise, you’ll end up being “just another florist,” as opposed to the one-of-a-kind flower expert that you are.
5. Leverage Instagram and Pinterest
If you’re a florist and you’re not on Instagram or Pinterest, I hate to say it, but you’re missing the boat.
In fact, the floral industry is being revolutionized on Instagram.
Think about it, both Pinterest and Instagram are so visually driven that flowers make the perfect fit for these platforms.
So, take your time, look at what the most successful florists on Instagramand Pinterest are doing, and see if you can emulate their success with your own twist.
6. Join Relevant Facebook Groups
There are multitudes of local business groups on Facebook. This is a way for you to reach out to an array of different audiences located near you with your marketing messages.
Furthermore, it’s also massively beneficial to make a specific Facebook group for your business.
7. Reach Out to Neighboring Businesses
It’s highly likely that you’re located in an area with plenty of neighboring businesses. You’re probably surrounded by clothing stores, law offices, accounting firms, retail firms, and restaurants, etc.
Pound the pavement and introduce yourself around the area. Let surrounding professionals know that you’re available to provide floral arrangements for corporate events and so forth. These kinds of relationships can make a significant impact on your bottom line.
8. Be Present in the Community
Establishing brand goodwill is integral to success as any local business. Doing so effectively hinges upon making a splash in the surrounding community. If you can, find ways to volunteer your services for local events, or you can teach a floral design class at the community center.
Or you can sponsor a children’s rec league team. That has the added benefit of parents seeing your logo on their children’s uniforms.
9. Offer Weekly Specials
There’s no two ways about it, people love a good deal. Having a unique weekly special is a perfect way to create buzz around your store and its floral arrangements.
Best of all? Loopy Loyalty allows you to notify your rewards customers about your half-price perennials, or your buy-one-get-one-free begonias, etc., with targeted push notifications.
10. Write a Blog
In 2020, blogs are still as relevant as ever.
If you write a weekly blog about floral design, you can establish yourself as an authority on the topic. It’s also ideal for search engine optimization (SEO) because Google craves fresh content. Also, when you write blogs, you provide more content from your website for Google’s algorithms to crawl.
You can plug your blog at your store, as well as on your social media accounts.