“Where flowers bloom,
so does hope.”
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Floral Arrangements Inspired by Nature
LEA ROMANOWSKI, AIFD, CAFA, CAFD Designing on the Edge Calgary, Alta. Canada. A floral jack-of-all-trades, floral artist and educator Lea Romanowski, AIFD, CAFA, CAFD, owner of Designing on the Edge in Calgary, Alta. Canada
Well, Well, Well
The trends of wellness, well-being and self-care provide promotional and sales opportunities for flowers and plants. Watch 2019 Trend: WELLNESS
Smithers Oasis
This progressive florist’s mix of modern products, attitudes and values resonate with today’s consumers, proving that, when done right and managed well, brick-and-mortar flower shops can still survive and thrive.
Target Millennials with Social Media
Learn how to use social media to win over young customers for life. No one can deny the power of social media to command attention. The siren song plays everywhere you go. At the gym, in the checkout line and even at traffic lights, it’s tough not to find someone...
The Florist Master
If you have ever had the privilege of meeting young Dutch Master Florist Thomas Spiess, EMC, owner of Die Burgfloristen (burgfloristen.ch), in Uster, Zürich, Switzerland, you quickly realize his passion for his art. Thomas’ thirst for knowledge is insatiable as he...
Trending Textures
"Ribbon is back with a vengeance, but today, its selection and use is a more integral part of the design process." The wedding and event world is currently embracing fabrics and ribbons as key components. Although we have always seen colorful linens as part of...
Technology Trends in Floral
"Four technology forces that will reshape the floral world" The floral industry is not immune to the forces of technology and science. Just as the internet profoundly changed the industry 20 years ago, we will see the flower business transform again in many ways...
Consumer Education Establishing Credibility, Earning Trust
Tips for becoming the knowledgeable advisor and go-to resource for floral consumers in your marketplace. How do you sell to consumers who have grown media savvy and sales weary? You don’t – at least not right away. Instead, you educate them first. As clothing store...
The American Floral Trends Forecast – Sympathy Trends
"The American Floral Trends Forecast" This addition to “The American Floral Trends Forecast” report shifts focus to the category of North American sympathy designs and celebration-of-life compositions. Here the immutable power and universal language of flowers and...
