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so does hope.”
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Consumer Education Establishing Credibility, Earning Trust
Tips for becoming the knowledgeable advisor and go-to resource for floral consumers in your marketplace. How do you sell to consumers who have grown media savvy and sales weary? You don’t – at least not right away. Instead, you educate them first. As clothing store...
The American Floral Trends Forecast – Sympathy Trends
"The American Floral Trends Forecast" This addition to “The American Floral Trends Forecast” report shifts focus to the category of North American sympathy designs and celebration-of-life compositions. Here the immutable power and universal language of flowers and...
Creativity
Fashion designer, educator and visionary, Galina Mihaleva will be a main-stage presenter at the American Institute of Floral Designers (AIFD) Symposium “Awaken” in Las Vegas, Nev., July 6-11, 2019. Originally from Bulgaria, Mihaleva holds degrees in artistic textiles,...
Creativity In The Modern World
"How technology influences our creative processes" aISCOVERING OUR CREATIVITY Our brains were built for being creative. Creativity is one of the most fundamental of human qualities. It is truly part of our basic human nature. Creativity is sometimes looked at as...
What To Do With The Color Of The Year
"How to implement Pantone’s “Living Coral” into your daily business." ast December, we received an e-mail from the commercial director of a major flower importer and exporter in Holland. He was finalizing his company’s exhibition at January’s IPM ESSEN 2019, a...
CREATIVITY
"How do you practice your creative development – “play” with creativity and strengthen your creative muscle?" On the 25th anniversary of his induction into the American Institute of Floral Designers (AIFD), David Powers, AIFD, will be a main stage presenter at the...
2019 Garden Trends Report: Rooted Together
"Trends serve to help reconnect consumers with the natural world" The future for gardening looks joyful, and connecting with Mother Nature just may be the saving grace of the planet. This bold prediction comes from Garden Media Group’s “2019 Garden Trends Report:...
Is the Flower Shop Business Model Broken?
"I say no, but we must do a better job providing service, quality and experiences for consumers." Well, judging by how fast retail florist stores have been contract-ing over the last 10 years, it sure seems like it. What is going on? Everyone has an...
Creativity – Shonda Cunningham, AIFD
As one of the main-stage presenters at American Institute of Floral Designers (AIFD) National Symposium “Awaken,” in Las Vegas, Nev., July 6-11, Shonda Cunningham, AIFD, is an award-winning floral artist who is the head designer and flower-room manager at Silver...
