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florists review

Guided by Nature 

Korean floral design beckons tranquility in a hectic world.  By Bianca Bina  Spacious,...

2025 Holiday Trends

Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a...

Seed Breeding for Healthy Resistance

Take an inside look at how a leader in breed development delivers innovation to the flower...

Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business

Every year, offices, hotels, and retail spaces scramble to transform their interiors for the...

“Green” Weddings

These florists inspire us to adopt more eco-friendly and sustainable practices for wedding...

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Salvatore ‘Sam’ Viviano (1934-2019)

Salvatore ‘Sam’ Viviano (1934-2019)

Salvatore “Sam” Viviano, who built a Toledo florist business into Ohio’s largest and was active in both his industry and the Toledo business community, died Monday in St. Luke’s Hospital. He was 85. Frank Viviano, the son to whom he sold Bartz Viviano Flowers &...

Florist Business Plan

Florist Business Plan

 "Because planning the biggest day of a client’s life is only the beginning of your adventure." Let’s face it: For many florists, weddings are your bread and butter. Without them, you might wither and dry up like a peony out of water. However, for some, wedding...

Trending Now

Trending Now

  "Moth orchids fused with gold textural leaves forms stylish wearable accessories. "  MATERIALS Moth orchid (Phalaenopsis amabilis), flaming Katy (Kalanchoe blossfeldiana), tutsan (Hypericum androsaemum), broom (Genista spp.) and succulent (Echeveria agavoides...

Creativity

Creativity

Thanks to the crash of the high-tech industry a few decades ago, Dalia Bortolotti, EMC, freelance floral designer and educator from Carp, Ont., Canada, shifted her professional path from the telecommunication industry to floral design. She reinvented herself within...

The Rise of Yellow

The Rise of Yellow

Move over millennial pink; Gen Z yellow is poised to be one of the top five trend colors for 2020. Winter weddings offer floral designers an opportunity to create a special romantic aesthetic unlike that of any other season. And green foliage.

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